Sunkanmi Olorunfemi
@sunkanmiolorunfemi
Direct response email copywriter driving revenue for e-commerce and lifestyle brands.
NigeriaWhat I'm looking for
I am a direct response email copywriter and digital marketer with 4+ years crafting high-converting email sequences, automations, and retention campaigns for e-commerce, real estate, beauty, fashion, fitness, tech, and wellness brands.
I turn complex ideas into clear, persuasive messaging that boosts opens, clicks, and revenue; notable wins include increasing automation revenue by 22% and lift in repeat purchases by 31%.
My hands-on experience includes building lifecycle and onboarding flows, segmentation-driven campaigns, and A/B testing to improve CTR and retention across platforms like Klaviyo, Brevo, and Mailchimp.
I blend technical familiarity (HTML/CSS, Figma, SEO basics) with a brand-first voice approach to create scalable email programs that increase conversions and customer lifetime value.
Experience
Work history, roles, and key accomplishments
Health Coach Content Writer
Jesse Health Coach
Jan 2025 - Present (11 months)
Wrote nurture email sequences that increased engagement and conversions among male audiences through targeted content and calls-to-action.
Email Marketing Specialist
BrandNerd
Jan 2024 - Dec 2024 (11 months)
Developed onboarding and re-engagement email flows that improved conversion rates and user activation through tailored messaging.
E-Commerce Email Copywriter
TrendHive Retail
Jan 2024 - Dec 2024 (11 months)
Wrote high-converting email flows that increased automation revenue by 22% and improved campaign CTR by 18% through optimization and A/B testing.
Email Copywriter
GlowLab Cosmetics
Jan 2023 - Dec 2023 (11 months)
Built lifecycle email flows that increased repeat purchases by 31% and boosted retention revenue by 19% through targeted messaging and segmentation.
Product Marketing Copywriter
Softcom Limited
Jan 2023 - Dec 2023 (11 months)
Translated technical product features into customer-friendly messaging to improve product adoption and marketing clarity.
Email Marketing Specialist
UrbanMuse Apparel
Jan 2022 - Dec 2023 (1 year 11 months)
Implemented segmentation and storytelling-driven campaigns that increased CTR by 26% and raised returning customer rate by 15% via retention flows.
Email Marketing Specialist
Dovec Real Estate
Jan 2021 - Dec 2022 (1 year 11 months)
Executed email campaigns and lifecycle communications for real estate audiences from 2021–2022 to support lead nurturing and conversions.
Email Copywriter
Terranova
Jan 2020 - Dec 2021 (1 year 11 months)
Created email campaigns and automation from 2020–2021 to support customer engagement and retention initiatives.
Marketing Copywriter
Ekor Premier Bakery
Jan 2019 - Dec 2020 (1 year 11 months)
Produced marketing and email content from 2019–2020 to drive local customer engagement and promotions.
Education
Degrees, certifications, and relevant coursework
IAEC University
Bachelor of Science, Information Technology
Completed a Bachelor of Science in Information Technology at IAEC University, focusing on IT principles and practical applications.
CUCyprus International University
Diploma, Management Information Systems
2018 - 2022
Completed studies in Management Information Systems with coursework covering information systems and business technology applications.
Federal Polytechnic Ado-Ekiti
National Diploma, Quantity Surveying
2014 - 2016
Completed a National Diploma in Quantity Surveying with training in construction measurement and cost estimation.
Availability
Location
NigeriaAuthorized to work in
Job categories
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