Ifeoma Onyemaechi

Develop lifecycle strategies, Klaviyo account audits, flow-prioritization plans, customer journey maps, campaign calendars, behavioral segments, QA checklists, and performance dashboards for Shopify and DTC ecommerce scenarios. Created a Claude API campaign-copy tool that reduced initial copy-development time from three to four hours to under 20 minutes.

Audited and rebuilt five Shopify and Klaviyo lifecycle automations, configured event triggers and segmentation, and wrote lifecycle email content. Early monitoring of the rebuilt Abandoned Checkout flow generated 28.8% open rate, 5.6% click rate, 2% placed order rate, and approximately €2,700 attributed revenue within 7 days.

Designed a Klaviyo replenishment-flow strategy for non-subscription probiotic customers using Ordered Product events, product filters, and repurchase exclusions. Mapped SKU-based timing logic for 30-, 90-, and 180-day supply bundles and created four email touchpoint briefs and one SMS brief.

Analyzed a supplied Shopify and Klaviyo lifecycle scenario, prioritized flow improvements, and defined segmentation opportunities. Designed a proposed Post-Purchase journey and controlled A/B testing plan, and developed a four-week SMS campaign calendar and 30-day optimization roadmap.

Built and integrated a realistic Shopify development store with Klaviyo, configured 29 emails across six core lifecycle flows, and designed 13 responsive custom HTML emails. Developed a four-week SMS calendar and an abandoned-cart timing test with one-variable 50/50 logic.

Bachelor of Education in Business Education with a focus on Accounting.