Ashleigh Mittens
@ashleighmittens
I build conversion-focused websites and lifecycle email automations for e-commerce and digital brands.
South AfricaWhat I'm looking for
I've founded Creative Fred, where I build WordPress and WooCommerce websites, lifecycle email automations, customer journeys, and paid campaigns for digital and e-commerce brands. My website work spans retail, tourism, membership, events, infrastructure, and service-based businesses.
I've also supported international e-commerce brands through Unpegged Marketing & Design, building Klaviyo welcome, post-purchase, and re-engagement flows. Across agency, consultancy, and freelance work, I bring over six years of practical digital marketing delivery, from strategy and reporting to client communication and implementation.
Experience
Work history, roles, and key accomplishments
SEO Writer & Editor
SearchTides
Apr 2026 - Present (6 months)
Create and edit SEO-, AEO-, and AI-visibility-focused content across multiple industries. Conduct keyword research and optimize content for search intent, semantic SEO, on-page SEO, internal linking, and content structure.
Founder | Digital Marketing & Web Specialist
Creative Fred
Mar 2024 - Present (2 years 7 months)
Founded a digital marketing consultancy delivering website development, lifecycle marketing, email automation, and digital marketing services. Design and build WordPress and WooCommerce websites, and build lifecycle email automations and customer journeys.
Partner | Digital Marketing Consultant
Unpegged Marketing & Design
Apr 2023 - Mar 2024 (11 months)
Played a key role in the agency's growth and day-to-day operations while remaining hands-on with client accounts. Led and executed digital marketing for selected clients, including designing e-commerce lifecycle email flows using Klaviyo.
Digital Marketing Manager & Key Account Manager
Unpegged Marketing & Design
Apr 2022 - Mar 2023 (11 months)
Managed and executed digital marketing across multiple client accounts. Led client communication, planning, and campaign coordination, and executed email marketing campaigns using Mailchimp and Sendinblue.
Digital Marketing Specialist
Innova | The Creative Techs
Jun 2020 - Dec 2021 (1 year 6 months)
Progressed from Digital Marketing Intern to Digital Marketing Manager within the agency. Supported and managed multiple client accounts across social media and websites, and assisted with email marketing using Mailchimp.
Education
Degrees, certifications, and relevant coursework
Neil Patel Online Courses
Online Courses, Digital Marketing
2020 - 2021
Completed online courses in Content Marketing, Email Marketing, Facebook, Instagram, LinkedIn, Local SEO, and YouTube from 2020 to 2021.
CourseEnvy Online Courses
Online Courses, Digital Marketing
2020 - 2020
Completed online courses in Facebook Advertising and Mailchimp in 2020.
Nelson Mandela University
Bachelor of Commerce Honours, Business Management
Grade: Cum Laude
Completed a Bachelor of Commerce Honours in Business Management with Cum Laude in 2019.
Nelson Mandela University
Bachelor of Commerce, Business Management
2016 - 2018
Completed a Bachelor of Commerce in Business Management from 2016 to 2018.
Klaviyo Academy
Klaviyo Practitioner Certificate, Email Marketing
Earned the Klaviyo Practitioner Certificate, valid from July 2026 to July 2028.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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