Open to opportunities

Solomon Olawale

@solomonolawale

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Email marketing and product marketing specialist driving measurable growth.

South Africa

Message

What I'm looking for

I seek a role where I can lead lifecycle and retention programs, own GTM strategy, collaborate cross-functionally, and drive measurable growth through automation and data-driven marketing.

I am a dynamic digital marketer with over 5 years of experience across B2B SaaS and DTC eCommerce, focused on delivering measurable ROI through data-driven campaigns.

My strengths include go-to-market strategy, lifecycle and retention marketing, customer segmentation, and conversion rate optimization. I pair analytics with creative design tools like Figma to improve customer experience and brand visibility.

In recent roles I designed and executed GTM strategies that increased conversion rates by 30% and contributed to a 12% revenue uplift, and led content and SEO initiatives that boosted traffic by 30% and conversions by 20%.

I am certified in Google Analytics and HubSpot Content Marketing, and enjoy collaborating cross-functionally to refine messaging, automate marketing workflows, and scale acquisition and retention programs.

Experience

Work history, roles, and key accomplishments

Head of Product Marketing

Reeplay

Jan 2024 - Feb 2025 (1 year 1 month)

Designed and executed go-to-market strategies that increased conversion rates by 30% and expanded market reach contributing to a 12% revenue uplift.

Go To Market Customer Segmentation Conversion Rate Optimization Lifecycle Marketing Marketing Automation Product Positioning Analytics Revenue Growth

Content Marketing Manager

Greenville

Mar 2019 - Dec 2023 (4 years 9 months)

Spearheaded content and SEO strategies, boosting website and social media traffic by 30% and improving conversion rates by 20% through cross-channel campaigns.

Content Marketing SEO Market Research Customer Insights CRO Analytics Content Strategy

Copywriter

TypeDream

Jun 2019 - Aug 2021 (2 years 2 months)

Crafted marketing materials and email sequences that increased online engagement by 25% and collaborated with product teams to refine launch messaging.

Copywriting Content Creation Product Messaging Brand Consistency Marketing Collateral

Education

Degrees, certifications, and relevant coursework

Obafemi Awolowo University

Bachelor of Science, Electrical Engineering

2018 - 2023

Completed a Bachelor of Science in Electrical Engineering with coursework in market analysis and data-driven decision making; capstone developed a marketing strategy achieving simulated 15% market penetration.