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Icaro Nakata

@icaronakata

Senior Marketing Manager at Grupo DL who led Xiaomi and HONOR marketing in Brazil, delivering 4.96x ROAS for Bemol e-commerce.

Brazil

Message

At Grupo DL, I owned Brazil market diagnosis and integrated marketing strategy for Xiaomi and HONOR consumer tech. I translated competitor activity and Brazilian Gen Z trends into localized campaigns, launches, and retail experiences.

For Bemol e-commerce, I optimized paid media and measurement, delivering 4.96x ROAS. I also improved nationwide field execution from 77% to 90% through campaign analysis and in-store execution.

At Rocket Lawyer Brasil, I owned the Brazil market entry, shaping positioning, audiences, product priorities, and an integrated launch plan. The launch secured nine media placements, while paid media generated 189 registrations.

Across product marketing roles at Darede and Centro Universitário Belas Artes de São Paulo, I developed positioning, go-to-market plans, and product launches. I also bring experience in consumer goods, retail, and live music through roles at Daus, Super Nutrition | Desinchá, Fast Shop, and my Gullivera Musical Project.

Experience

Work history, roles, and key accomplishments

Senior Marketing Project Manager

Grupo DL

Mar 2025 - Sep 2026 (1 year 6 months)

Owned Brazil market diagnosis and integrated marketing strategy for Xiaomi and HONOR consumer tech, delivering 4.96x ROAS through Bemol e-commerce marketing and improving nationwide field execution from 77% to 90%.

Integrated Marketing Brand Campaigns Go To Market Strategy Influencer Marketing PR Omni Channel Marketing Retail Marketing E commerce Marketing Media Measurement Paid Media Optimization Sell out Analysis Inventory Analysis Competitive Analysis Campaign Performance Analysis Cross Functional Collaboration Market Coverage

Product Marketing Manager

Darede

May 2024 - Mar 2025 (10 months)

Managed product marketing for cloud, cybersecurity, and SaaS offerings, co-developed and launched SecOffice, and orchestrated global cross-functional teams across Brazil, Portugal, Spain, and EMEA.

Product Marketing Manager

Centro Universitário Belas Artes de São Paulo

Aug 2023 - May 2024 (9 months)

Managed a 28-opportunity short-course portfolio across seven knowledge areas, converting market opportunities into viable educational products and developing go-to-market, launch, lifecycle, and post-launch strategies.

Product Marketing Portfolio Strategy Market Opportunity Analysis Customer Insights Product Discovery Roadmap Development Go To Market Strategy Digital Campaigns Landing Pages Customer Journey Conversion Rate Optimization B2B Marketing Co Branding Brand Partnerships

Marketing Manager - Brazil Market Entry

Rocket Lawyer Brasil

Jun 2022 - Jul 2023 (1 year 1 month)

Owned the Brazil market entry end-to-end for an international legaltech, building the integrated launch plan across paid media, SEO/SEM, CRM, content, and PR, and delivering 189 paid-media registrations at a 6.49% conversion rate.

Marketing Manager

Daus

Nov 2020 - Mar 2022 (1 year 4 months)

Led a multidisciplinary marketing team, shifting route-to-market from B2B single-channel to B2C, retail, and omnichannel growth, and facilitated a competitive War Game generating 310 strategic inputs.