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Fawad Fareed

@fawadfareed

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Paid Media Buyer and Meta Ads specialist driving scalable ROAS improvements.

United States

Message

What I'm looking for

I seek performance-focused roles where I can scale multi-region paid campaigns, optimise full-funnel strategies, and drive measurable ROAS improvements in collaborative, growth-oriented teams.

I am a Paid Media Buyer and Meta Ads specialist with 6+ years managing over $5M in Meta Ads spend across education, apparel, services, and digital products. I specialise in full-funnel strategy, creative testing, audience optimisation, and performance scaling across U.K., U.S., and E.U. markets, with proven results improving ROAS, reducing CPA, and stabilising underperforming accounts.

I have led multi-region campaigns and strengthened retargeting and mid-funnel flows to deliver consistent month-on-month gains. My experience includes roles with HayaActive, PassGCSEMaths, FreshlabGroup, and freelance clients, where I implemented structured testing frameworks, CRM automation, and improved customer journeys to increase qualified lead growth and conversion performance.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Buyer

Current

HayaActive

Jan 2024 - Present (2 years 1 month)

Scaled multi-region Meta campaigns by refining audiences and testing creative concepts, reducing CPA and improving conversion efficiency across US/UK/EU/CA markets. Strengthened retargeting and mid-funnel flows to deliver consistent month-on-month performance gains.

Meta Ads Creative Testing Retargeting Hyros Shopify

Current

Freelance Paid Media Buyer

Current

Freelance

Jan 2019 - Present (7 years 1 month)

Executed multi-industry Meta Ads strategies for retainer clients across education, apparel, services, and digital products, improving ROAS and stabilizing underperforming accounts with systematic testing frameworks.

Meta Ads Creative Testing ROAS Campaign Scaling Pixel CAPI

Meta Ads Specialist

PassGCSEMaths

Jan 2021 - Jan 2024 (3 years)

Managed and optimized Meta, TikTok, and Google Ads for a seven-figure education brand, improving acquisition costs and maintaining stable lead volume during peak exam seasons. Built structured creative testing and retargeting systems that increased qualified lead growth.

Meta Ads Google Ads Creative Testing Retargeting CRO Campaign Scaling Analytics

Paid Ads Manager

FreshlabGroup

Jan 2019 - Jan 2021 (2 years)

Ran Meta Ads, funnels, and automation for multiple brands, improving ROAS and reducing wasted spend by optimizing customer journeys and audience segmentation. Implemented attribution and pipeline management to strengthen conversion performance.