Htet Aung Shine
@htetaungshine
Head of Marketing driving SEA growth through data-led, integrated campaigns.
ThailandWhat I'm looking for
I’m a senior marketing leader with 10+ years of progressive experience across Southeast Asia, focused on measurable brand growth, market expansion, and commercial performance. I build high-performing teams, own multi-million dollar A&P budgets, and translate consumer insights into outcomes senior stakeholders can act on.
At foodpanda, I led regional campaign strategy and execution across Myanmar, Laos, and Cambodia—operating across 3 markets and 21 cities. I delivered 1 million orders within the first year of foodpanda Myanmar’s launch, generating 25% order growth and exceeding GMV targets by 30% through integrated, full-funnel 360° campaigns.
Earlier, at JTI, I grew brand visibility through trade activations and product launch programs across modern trade, bars, and CVS channels. I spearheaded activations for top SKUs (Mevius Original, Mevius Option, Winston Caster), lifting brand awareness by 20% YoY, and was recognized for leadership through a historic local secondment to the Philippines Regional Office.
In my current role with Doh Eain (a heritage conservation NGO), I lead end-to-end digital marketing for social impact initiatives—owning paid media, SEO, content, and conversion optimization. I manage budgets with rigorous pacing, run A/B tests and CRO improvements, and deliver executive-ready performance reporting and recommendations.
Experience
Work history, roles, and key accomplishments
Senior Marketing Manager
Doh Eain
Nov 2024 - Present (1 year 6 months)
Own end-to-end digital marketing strategy across five social impact initiatives, managing paid media, SEO, content, and conversion optimization. Plan and optimize multi-channel campaigns (Google, Meta, LinkedIn, TikTok, YouTube), deliver executive-ready performance reporting, and run A/B tests and CRO improvements to lift CTR, CPA, ROAS, and CVR.
Campaign Manager - CLM
foodpanda
Oct 2019 - Oct 2024 (5 years)
Led regional campaign strategy and execution across Myanmar, Laos, and Cambodia for 21 cities, owning annual campaign calendars and go-to-market plans. Drove 25% order growth and exceeded GMV targets by 30% through integrated full-funnel campaigns, scaling social community by 20% and delivering 1M orders in Myanmar within Year 1.
Executed BTL activations, brand launch campaigns, and trade programs across Myanmar and the Philippines, aligning local execution with global standards. Delivered a 20% uplift in brand awareness and visibility across three retail channels for key SKUs, while managing co-branded partner activations, KPIs, and real-time spend optimization.
Customer Experience Team Lead
Ooredoo
Aug 2013 - Dec 2015 (2 years 4 months)
Led a team of 12 contact center agents handling VIP and outbound sales calls, driving quality service and personalized customer interactions. Improved customer satisfaction by 15% through coaching and service delivery enhancements, and built loyalty and CX improvement initiatives that supported revenue and retention gains.
Education
Degrees, certifications, and relevant coursework
University of Northampton
Master of Business Administration (MBA), Business Administration
Completed an MBA at the University of Northampton in 2019.
West Yangon Technology University
Bachelor of Technology (B.Tech), Petroleum Engineering
Earned a B.Tech in Petroleum Engineering from West Yangon Technology University in 2011.
Tech stack
Software and tools used professionally
Availability
Location
ThailandAuthorized to work in
Job categories
Skills
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