Bastien Mallet
@bastienmallet
B2B marketing leader driving growth through data-driven multi-channel campaigns.
ThailandWhat I'm looking for
I am a Marketing Manager with 8+ years building B2B growth across tech and e-commerce in multinational environments, fluent in English and French and currently based in Bangkok.
At TikTok I led multi-channel campaigns and live events across FR/Benelux, achieving 500% channel growth, a 27% NPS increase among top spenders and major uplifts in event attendance and applications. At Dyson I built B2B marketing from scratch, opening new verticals, improving conversion and ROI by 30%, and implementing performance tracking frameworks.
I combine project and stakeholder management with SEO/SEA, CRM, paid media and analytics expertise to align marketing with Sales and Product, deliver measurable ROI, and scale programs in international, fast-paced teams.
Experience
Work history, roles, and key accomplishments
Led digital marketing and live event strategies across France, Belgium and the Netherlands, driving adoption of TikTok Business solutions and achieving 500% channel growth and a 27% NPS increase among top spenders.
Built Dyson’s localized B2B marketing function, launching 360° campaigns and paid media strategies that improved conversion rates and ROI by 30% while implementing performance tracking and GTM processes.
Managed product marketing and content strategy for the Dyson Professional range, launching SEO-optimized content and campaigns to drive customer acquisition and accelerate lead conversion.
Project Manager
France Angels
Jan 2016 - Dec 2016 (11 months)
Led marketing and event initiatives for the French business angels network, managing large-scale B2B events and roadshows and developing digital content strategies to boost visibility and engagement.
Education
Degrees, certifications, and relevant coursework
Rennes School of Business
Master II - Programme Grande École, Information Technology Business Management
2014 - 2019
Completed the Master II Programme Grande École in Information Technology Business Management with a thesis on the future of IoT.
Sejong University
Bachelor of Business Administration, International Business
2016 - 2016
Completed coursework in International Business with focus areas including international finance and leadership.
IUT Aix-Marseille
Diplôme Universitaire de Technologie, Techniques de Commercialisation
2012 - 2014
Completed a DUT in Techniques de Commercialisation, covering commercial and business subjects.
Tech stack
Software and tools used professionally
Availability
Location
ThailandAuthorized to work in
Job categories
Skills
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