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Bastien Mallet

@bastienmallet

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B2B marketing leader driving growth through data-driven multi-channel campaigns.

Thailand

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What I'm looking for

I seek a senior B2B marketing role where I can lead data-driven, multi-channel campaigns, align marketing with Sales/Product, manage cross-functional teams, and scale growth in international environments.

I am a Marketing Manager with 8+ years building B2B growth across tech and e-commerce in multinational environments, fluent in English and French and currently based in Bangkok.

At TikTok I led multi-channel campaigns and live events across FR/Benelux, achieving 500% channel growth, a 27% NPS increase among top spenders and major uplifts in event attendance and applications. At Dyson I built B2B marketing from scratch, opening new verticals, improving conversion and ROI by 30%, and implementing performance tracking frameworks.

I combine project and stakeholder management with SEO/SEA, CRM, paid media and analytics expertise to align marketing with Sales and Product, deliver measurable ROI, and scale programs in international, fast-paced teams.

Experience

Work history, roles, and key accomplishments

Current

B2B Marketing Manager

Current

TikTok

Jan 2021 - Present (4 years 8 months)

Led digital marketing and live event strategies across France, Belgium and the Netherlands, driving adoption of TikTok Business solutions and achieving 500% channel growth and a 27% NPS increase among top spenders.

Multi channel Marketing Event Marketing Content Strategy Paid Social Audience Targeting CRM

Head of B2B Marketing

Dyson

Jan 2020 - Dec 2021 (1 year 11 months)

Built Dyson’s localized B2B marketing function, launching 360° campaigns and paid media strategies that improved conversion rates and ROI by 30% while implementing performance tracking and GTM processes.

B2B Marketing GTM Strategy Paid Media CRM (Salesforce)Google Analytics Lead Generation P&L management Content Production

B2B Marketing Executive

Dyson

Jan 2017 - Dec 2019 (2 years 11 months)

Managed product marketing and content strategy for the Dyson Professional range, launching SEO-optimized content and campaigns to drive customer acquisition and accelerate lead conversion.

Product Marketing Content Strategy SEO Email Marketing Campaign Execution Sales Enablement CRM Channel Marketing

Project Manager

France Angels

Jan 2016 - Dec 2016 (11 months)

Led marketing and event initiatives for the French business angels network, managing large-scale B2B events and roadshows and developing digital content strategies to boost visibility and engagement.