Nataliya Poltavets

Leading global brand vision and growth strategy in AI-driven travel tech. Driving acquisition, retention, and revenue through product-led marketing, while mentoring and scaling cross-functional marketing teams.

Developed growth and brand marketing strategies achieving a 10% yearly increase in CTR on paid channels. Drove CRM content automation resulting in 12.83% Net GMV uplift and 3.3x order uplift, and led top creative campaigns across APAC boosting new customer adoption in 11 markets.

Cultivated strategic partnerships and media presence for enhanced brand engagement. Organized successful tech conferences in Southeast Asia optimized for offline lead generation, and co-developed B2B and B2C marketing strategies.

Cultivated strategic partnerships and enhanced brand awareness through targeted digital campaigns. Improved marketing ROI by 130% while driving new markets' business expansion.

Assisted in marketing management tasks and supported marketing initiatives.

Assisted in content management and editing tasks.

Course on AI influence on the marketing funnel.

Workshop on customer segmentation.

Cross-disciplinary study in business administration through the Education Abroad Program.

Bachelor's degree in Human Resources Management.

Certification in Empathy and Emotional Intelligence at Work.

Training on analytics and AI tools in customer acquisition.