Kwanchanok Jekpoo

Developed and executed e-commerce strategy, doubling sales within a month by maximizing platform levers, assortment, pricing, and campaigns. Optimized performance marketing spend, exceeding ROAS targets while expanding brand visibility and market share.

Led a 23-member team across Marketing, Operations, Assortment, Budgeting, and Content Livestream, driving 10x revenue growth within three years while reducing operating costs from 15% to 5%. Developed and executed platform growth strategies for Shopee, Lazada, and TikTok, achieving #1 category rankings and market share gains.

Co-founded Shopee’s Campaign Team, launching first-ever Double Day campaigns and large-scale seasonal promotions that drove continuous revenue growth. Led a 24-member team across Projects, Flash Sale Operations, QA, and Graphic Design, playing a key role in scaling Shopee's marketing initiatives.

Led marketing initiatives for three business units (SPAR - New Business Launch, Inthanin Coffee, and Lemon Kitchen). Successfully launched eight new stores within eight months across Bangkok and UPCs.

Delivered nationwide promotion campaigns monthly, including major campaigns like 7-11 stamps and lucky draws campaigns. Strategically planned, forecasted, product selection and evaluated campaign performance, presenting insights to over 2,000 Branch Managers.

Grade: 3.62

Completed a Master's degree focusing on Marketing. Achieved a GPA of 3.62, demonstrating strong academic performance in advanced management and marketing principles.

Grade: 3.29 (second class honors)

Pursued a double degree program in Biotechnology, earning second-class honors. Gained a comprehensive understanding of scientific principles and research methodologies.