Open to opportunities

Wendy Lwin

@wendylwin

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Results-driven marketing professional specializing in brand strategy and campaign growth.

Thailand

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What I'm looking for

I seek a marketing leadership role where I can lead cross-functional teams, drive measurable growth, and execute data-driven digital and brand campaigns in a collaborative, growth-focused company.

I am a results-oriented marketing professional with eight years of experience across retail, banking, and telecommunications, specializing in marketing management, brand strategy and campaign execution. I have a strong track record of driving measurable business growth through innovative strategies and cross-functional leadership.

At KBZ Bank I developed marketing communications that contributed to a 196% revenue increase and 177% transaction growth, optimized digital platforms to improve ROI by 15%, and launched engaging in-app campaigns for KBZPay. Previously I led sponsorship planning and retail launches that exceeded revenue targets and significantly increased audience reach.

I am proficient with content creation tools and digital ad platforms, skilled in stakeholder management, and focused on aligning marketing initiatives with company objectives to deliver measurable outcomes. I am available for immediate start and bring a pragmatic, data-informed approach to marketing challenges.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Specialist

Current

Freelance

Oct 2024 - Present (11 months)

Craft and execute social media and digital marketing strategies for clients, boosting online presence and engagement while optimizing campaigns for improved ROI.

Social Media Marketing Content Creation Performance Analysis Email Marketing Meta Ads Canva SEO ROI Optimization

Marketing Business Partner

KBZ Bank

Feb 2023 - Sep 2024 (1 year 7 months)

Acted as liaison between Marcomms and business units to develop marketing strategies that drove a 196% revenue increase and 177% transaction growth for banking products.

Marketing Strategy Campaign Management Mobile Wallet Campaigns Digital Marketing Performance Analysis Stakeholder Management

Junior Deputy Manager

Myanma Posts and Telecommunications

Jul 2019 - Jan 2023 (3 years 6 months)

Planned and executed sponsorship campaigns, surpassing revenue targets by 106% and expanding digital audience reach by 30% through targeted content and partner management.

Partnership Development Campaign Management Content Production Social Media Revenue Growth Budget Management Event Coordination

Marketing Executive

BreadTalk

Apr 2018 - Jun 2019 (1 year 2 months)

Supported franchise brand launches and local marketing campaigns, driving over 20,000 customers to the first store in its opening month through promotional events and targeted digital marketing.

Franchise Marketing Store Opening Social Media Management Localization Event Marketing Data Analysis Customer Acquisition

Marketing Assistant

Shwe Taung Development Co., Ltd.

Feb 2017 - Apr 2018 (1 year 2 months)

Coordinated launches for local retail brands and franchise, achieving a 15% uplift in foot traffic through promotional events and digital campaigns while reducing costs by 10%.

Social Media Email Campaigns Event Coordination Cost Optimization

Business Development Assistant

Shwe Taung Development Co., Ltd.

May 2014 - Jan 2017 (2 years 8 months)

Managed joint venture contract negotiations and event logistics, ensuring regulatory compliance and smooth execution of departmental operations.

Contract Negotiation Administrative Support Compliance Documentation Operations

Education

Degrees, certifications, and relevant coursework

Strategy First University

Certificate in Marketing Management, Marketing Management

2019 - 2019

Completed a Certificate in Marketing Management covering marketing strategy and campaign execution applicable to professional marketing practice.

University of East Yangon

Bachelor of Arts, English

2013 - 2018

Completed a Bachelor of Arts in English with coursework focused on English language and literature, supporting communication and content-creation skills used in marketing roles.