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Hope Macfarlan

@hopemacfarlan

Administrative Assistant at Macfarlan – Landscape Architecture, managing client inquiries and design consultations.

At Macfarlan – Landscape Architecture, I manage incoming calls, emails, and text inquiries, qualify prospective clients, and schedule design consultations. I also prepare business documents and coordinate social media marketing posts.

Earlier, I generated $850,000 in educational training sales at International Institute for Learning, Inc. and managed publishing production at Educational Testing Service (ETS). At American Psychiatric Publishing, Inc., I managed more than 50 direct marketing campaigns and reduced print production costs by $80,000.

Experience

Work history, roles, and key accomplishments

Current

Administrative Assistant

Current

Macfarlan – Landscape Architecture

Jan 2019 - Present (7 years 9 months)

Managed incoming calls, emails, and text inquiries while maintaining high customer service standards. Qualified prospective clients, scheduled design consultations, and maintained client database information.

Customer Service Client Relations Scheduling Database Management Social Media Marketing Correspondence

Office Manager / HR Assistant

AARFF Pet Sitting

Mar 2018 - Oct 2018 (7 months)

Managed administrative operations, client communications, service appointments, and customer inquiries. Coordinated recruitment activities including job postings, candidate screening, interviews, and background checks.

Office Management Customer Service Recruitment Candidate Screening Interviewing Background Checks Staffing

Administrative & Marketing Assistant

The VeriCom Group

Dec 2016 - Jan 2018 (1 year 1 month)

Supported accounts payable and receivable, data entry, check preparation, and bookkeeping using QuickBooks Pro and Tigerpaw. Coordinated office administration and proofread marketing materials, designing brochures and postcards using Adobe Illustrator.

Quickbooks TigerPaw Data Entry Bookkeeping Office Administration Proofreading Adobe Illustrator Marketing Materials

Comprehensive Telephone Interviewer

The Center for Client Retention (TCFCR)

Nov 2012 - Nov 2013 (1 year)

Conducted qualitative and quantitative telephone interviews with consumer and business professionals for Fortune 500 companies. Collected customer feedback and evaluated service delivery through mystery-shopping assignments.

Telephone Interviewing Qualitative Research Quantitative Research Customer Feedback Mystery Shopping

Educational Consultant – Sales

International Institute for Learning, Inc.

Apr 2006 - Nov 2008 (2 years 7 months)

Coordinated regional sales, corporate training schedules, customer service, and promotional marketing initiatives. Generated $850,000 in educational training sales and developed relationships with Fortune 500 clients.

Sales Customer Service Marketing Customer Relationship Management training coordination

Publishing Production Manager

Educational Testing Service (ETS)

Mar 2004 - Sep 2005 (1 year 6 months)

Managed production of testing publications, catalogs, manuals, enrollment materials, and direct mail. Coordinated specifications, production schedules, vendor communications, service contracts, and purchase orders through PeopleSoft.

Production Management Vendor Management Scheduling Peoplesoft Purchase Order Direct Mail

Marketing Project Consultant

Merrill Lynch

Nov 2001 - Mar 2004 (2 years 4 months)

Coordinated vendor development of an online marketing collateral ordering website for ultra-high-net-worth financial advisors. Managed direct mail production and coordinated marketing materials for a financial advisor brand launch.

Project Coordination Vendor Management Direct Mail Marketing Collateral Brand Launch

Marketing, Advertising & Print Production Manager

American Psychiatric Publishing, Inc.

Jan 2000 - Jun 2001 (1 year 5 months)

Managed more than 50 direct marketing campaigns reaching 75,000 association members. Negotiated vendor pricing and reduced print production costs by $80,000 while consistently meeting deadlines.

Direct Marketing Print Production vendor negotiation Budget Management Advertising Campaign Management

Marketing Coordinator

American Society for Industrial Security (ASIS)

Sep 1998 - Dec 1999 (1 year 3 months)

Managed marketing projects, including the production of three four-color catalogs of 80–100 pages distributed to 32,000 members. Wrote, edited, and proofread marketing copy for 40 newsletters and coordinated direct mail and advertising initiatives.

Marketing Catalog Production Copywriting Editing Proofreading Direct Mail Advertising

Communications, Publications & Advertising Assistant

International Bottled Water Association (IBWA)

Dec 1996 - Sep 1998 (1 year 9 months)

Supported advertising contracts, publication production, subscription billing, and accounts payable and receivable. Coordinated marketing collateral, photography, and an annual advertising and public relations awards program.

Advertising Publication production Billing Accounts Payable Accounts Receivable Marketing Collateral Vendor Liaison