Open to opportunities

Hoang My Nguyen

@hoangmynguyen

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E-commerce leader driving marketplace growth and data-driven sales strategy.

Vietnam

Message

What I'm looking for

I am seeking a strategic e-commerce role where I can lead marketplace growth, optimize commercial performance, and scale multi-brand portfolios while collaborating with regional teams and using data-driven decision making.

I am an e-commerce professional with 6+ years growing global brands across Vietnam’s top marketplaces, combining strategic planning with hands-on execution. I led Ray-Ban’s e-commerce strategy to an 87% sales increase in 2023 and 32% in 2024 while reducing CIR from 12% to 9.7%.

I have managed multi-brand portfolios including Ray-Ban, SK-II, POLA and Oakley, collaborated with regional brand teams, and scaled SK-II by 156% in 2025. I deliver measurable results through market research, assortment expansion, joint business planning, and operational improvements that drove multiple-year sales growth for partners.

I bring strong analytics and tooling skills (Excel Power Query, Power BI), deep marketplace platform experience (Shopee, Lazada, Tiki), and proven leadership in commercial planning, P&L management, and cross-border operations to roles that require strategic vision and execution excellence.

Experience

Work history, roles, and key accomplishments

Current

Brand Lead

Current

LEAP Commerce

Jun 2022 - Present (3 years 5 months)

Led end-to-end strategy and performance for Ray-Ban and three other brands, driving an 87% sales increase in 2023 and 32% in 2024 while reducing CIR from 12% to 9.7% and expanding assortment by 15%.

E commerce Strategy Marketplace Management P&L management Assortment Expansion Data Analysis Power BI Excel Vendor Management

Key Account Manager

Tiki

Nov 2020 - May 2022 (1 year 6 months)

Managed cross-border key accounts and joint business plans with eight sellers, supporting Bosch and partners to achieve campaign targets and 4× sales growth YoY in Q1 2022 with 127% target achievement in 2021.

Key Account Management Campaign Management Performance Optimization Lazada Shopee Tiki Stakeholder Management

Key Account Executive

OnPoint

Jun 2019 - Sep 2020 (1 year 3 months)

Executed monthly commercial plans including sales, investment, and demand planning; developed a B2B selling process for Pampers and supported mega campaign performance across marketplaces.