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Long Lê

@longl

E-commerce Operations Leader at VINAPET INVESTMENT AND PRODUCTION JSC, generating VND 13 billion in reported 2025 revenue for Lapaw Official – Pet Store.

Vietnam

Message

At VINAPET INVESTMENT AND PRODUCTION JSC, I manage marketplace operations and commercial growth for Lapaw Official – Pet Store and Vinapet Official Store. Lapaw Official – Pet Store reported VND 13 billion in revenue in 2025, while Vinapet Official Store generated reported revenue of VND 8 billion within its first five months of operation.

I manage product listings, pricing and storefront merchandising, and plan monthly and seasonal promotions across marketplaces. I also analyze performance and manage KOC/KOL affiliate partnerships; reported ROI was maintained at 8–9.6.

Previously, I managed stores for SEOHI Kids across TikTok Shop, Shopee and Facebook Shop, increasing combined revenue by 45% through store optimization and paid advertising. At ANKO VIETNAM JSC, I researched markets and customers and supported product development, positioning and online storefronts.

Experience

Work history, roles, and key accomplishments

Current

Leader Marketing / E-commerce Operations

Current

Vinapet Investment and Production JSC

Apr 2025 - Present (1 year 6 months)

Manage e-commerce operations for Lapaw Official and Vinapet Official stores, including product listings, promotions, and campaign execution. Achieved reported revenue of VND 8 billion in first 5 months and maintained ROI of 8–9.6.

TikTok Shop Shopee Lazada Product Listing Catalog Management Promotion Planning Campaign Execution KOL KOC Collaborations Performance Analysis GMV ROI CTR Conversion Rate Pricing Inventory Management

Assistant Brand Manager

Topgia – Fani Import Export Trading Co., Ltd.

Sep 2024 - Apr 2025 (7 months)

Coordinated with E-commerce and Retail teams to execute marketplace campaigns and commercial activities. Achieved 110% of social-to-e-commerce traffic KPI for 9.9 IMC campaign and launched 4 homecare products.

Marketplace Marketing Promotional Planning KOL KOC Coordination Market Research Competitive Analysis Pricing Analysis Cross Functional Collaboration

Senior Marketing Executive

MVP Training & Media Services Co., Ltd.

Mar 2024 - Sep 2024 (6 months)

Managed online stores across TikTok Shop, Shopee, and Facebook Shop, planned monthly campaigns, and managed paid advertising. Increased combined revenue by 45% and grew social followers by 200%.

TikTok Shop Shopee Facebook Shop TikTokAds Facebook Ads Campaign Management Store Optimization Performance Analysis Content Coordination

Brand Executive

Anko Vietnam JSC

Mar 2023 - Mar 2024 (1 year)

Conducted market, customer, and competitor research across FMCG categories, supported product development and launches, and coordinated product positioning and storefront optimization.

Market Research Customer Insights Competitive Analysis Product Development Product Positioning Storefront Optimization Cross functional Coordination