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Hjay GraphyHG
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Hjay Graphy

@hjaygraphy

Marketing and strategy director at Imunar Consulting Services who launched UAE operations and built the initial client base.

United Arab Emirates
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At Imunar Consulting Services, I set up and launched IT consulting and digital marketing operations in the UAE, covering legal setup, service positioning, and go-to-market strategy. I built the initial client base through direct outreach, partnerships, and referrals.

At UpStart Commerce, I partnered with the C-suite on strategic roadmaps and built KPI scorecards, dashboards, and analytics frameworks. Earlier, at The Monal Group, I led marketing strategy execution and developed analytics and attribution frameworks to support acquisition, engagement, and ROI.

Experience

Work history, roles, and key accomplishments

IS
Current

Director of Marketing & Strategy

Imunar Consulting Services

Apr 2025 - Present (1 year 6 months)

Set up and launched IT consulting and digital marketing operations in the UAE, covering legal setup, service positioning, and go-to-market strategy. Built the initial client base through direct outreach, partnerships, and referrals, and scaled the business by formalizing sales pipelines and delivery playbooks.

BL

Relationship Manager (Corporate Accounts/Mortgage)

Bank Alfalah Limited

Aug 2011 - Dec 2012 (1 year 4 months)

Conducted market and client analysis to deliver tailored financial solutions while strengthening long-term corporate relationships. Drove client retention and portfolio growth by ensuring compliant, high-quality account management.

RH

Business Analyst / Project Coordinator

Restoration Hardware

Aug 2009 - Jul 2011 (1 year 11 months)

Performed market research and business analysis to inform marketing strategies and project planning. Coordinated marketing projects to align with corporate goals, improving resource allocation and outcomes.

OM

Intern

OMV

Jun 2009 - Aug 2009 (2 months)

Supported marketing analysis and reporting to assist in data-driven decision-making. Collaborated with diverse teams to improve operational efficiency.

Education

Degrees, certifications, and relevant coursework

Bahria University Islamabad logoBI

Bahria University Islamabad

Bachelor of Business Administration, Business Administration

2006 - 2010

Pursued a Bachelor of Business Administration, focusing on business fundamentals and management principles.

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