At Imunar Consulting Services, I set up and launched IT consulting and digital marketing operations in the UAE, covering legal setup, service positioning, and go-to-market strategy. I built the initial client base through direct outreach, partnerships, and referrals.
At UpStart Commerce, I partnered with the C-suite on strategic roadmaps and built KPI scorecards, dashboards, and analytics frameworks. Earlier, at The Monal Group, I led marketing strategy execution and developed analytics and attribution frameworks to support acquisition, engagement, and ROI.

