Open to opportunities

Marvi Masud

@marvimasud

Message

Seasoned marketing strategist driving growth with data-led media, product, and team leadership.

United Arab Emirates

Message

What I'm looking for

I seek senior leadership roles where I can build product/data teams, drive data-led marketing strategies, mentor talent, and deliver measurable revenue growth in collaborative, innovation-focused environments.

I am a seasoned strategist with extensive experience across media, marketing, data and product, focused on driving business growth through smarter media, sharper data and better content. I have led regional teams and built data, tech and analytics capabilities to deliver measurable ROI for clients across industries.

My career spans leadership roles including Regional Head of Strategy & Product, Director of Data & Analytics Strategy, and Head of Digital, Strategy & Product, where I set vision and roadmaps, launched new products and services, and delivered significant revenue growth for clients and agencies.

I am passionate about mentoring teams, building customer-centric acquisition strategies, and applying a holistic approach that blends strategic acumen with human potential. Outside work I follow startups, technology and blockchain and I actively share opinions and thought leadership on LinkedIn.

Experience

Work history, roles, and key accomplishments

Current

Founder, Strategist

Current

SYNQ

Jul 2025 - Present (2 months)

Founded SYNQ and provide strategic advisory and product strategy services focused on data-driven marketing and growth for startups and enterprises.

Strategic Consulting Product Strategy Go To Market Data Driven Marketing Leadership Stakeholder Management Growth Strategy

Regional Head of Strategy & Product

Initiative

Jan 2024 - Jul 2025 (1 year 6 months)

Led regional strategy and product efforts, defining roadmaps and commercial initiatives to drive media, data and product integration across markets.

Product Strategy Roadmapping Commercial Strategy Media Strategy Data Integration Stakeholder Management

Director, Data & Analytics Strategy

GroupM Nexus

Jan 2023 - Jan 2024 (1 year)

Built the data, tech and analytics team at Nexus and led development of clean room and first‑party data solutions to enable data‑driven targeting and client growth.

Data Strategy Analytics Data Clean Rooms Data Engineering Digital Transformation

Head of Digital, Strategy & Product

Mindshare

Jan 2019 - Jan 2022 (3 years)

Led the digital unit, defined digital product strategy and drove revenue growth across SEO, commerce, data and analytics while winning major client pitches and scaling capabilities.

Digital Strategy Programmatic Paid Social SEO Data Driven Acquisition Revenue Growth Team Leadership

Director, Business & Comms Strategy

Mindshare

Jan 2016 - Jan 2019 (3 years)

Established a consulting unit delivering comms and digital strategies using first‑party and syndicated data, driving significant ROI improvements and large incremental client revenue ($19M for a retailer).

Communications Strategy Consulting Revenue Growth Thought Leadership

Digital Strategy Lead

Mindshare

Jan 2014 - Jan 2016 (2 years)

Managed multi-million dollar digital portfolios, developed acquisition strategies that generated 35% incremental revenue, and established measurement frameworks for channel ROI.

Budgeting Customer Acquisition Market Research ROI Optimization

Director, Strategy

RAPP

Jan 2012 - Jan 2014 (2 years)

Led digital and media-agnostic activation strategy, established a digital unit that grew incremental billings by 70% and reduced operational costs through cross-functional initiatives.

Digital Strategy Activation Revenue Growth Cross Functional Collaboration

Strategist

Mindshare

Jan 2007 - Jan 2011 (4 years)

Led consumer activation strategy, contributed over 33% of a $2M+ revenue target and managed media planning and budgets exceeding $7M for assigned clients.

Media Planning Budget Management Strategic Planning Innovation Campaign Execution