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Himanshu Yadav

@himanshuyadav13

Performance marketing lead at QuillBot who manages $5M+ in monthly ad spend and built 20+ AI agents and automated workflows.

India

Message

At QuillBot, I own performance and growth strategy across SEO, paid search, paid social, and programmatic, managing a portfolio with $5M+ in monthly spend. My work has driven 60% year-over-year growth in paid media revenue and 250% growth in new markets.

I’ve built 20+ AI agents and automated workflows for reporting, landing pages, and ad creative, and used AI-assisted SEO work that contributed to top-10 organic rankings for 10+ keywords globally. Before QuillBot, I worked across performance marketing, SEO, and funnel optimization at ByteAcademy, Tatvic Analytics, Fabgetaways, Career Launcher (CLEducate), and QS Quacquarelli Symonds.

Experience

Work history, roles, and key accomplishments

Current

Sr. Paid Media Specialist

Current

QuillBot

Dec 2022 - Present (3 years 11 months)

Owns end-to-end performance and growth strategy across SEO, Paid Search, Paid Social and Programmatic, driving 60% YoY growth in paid media revenue and 250% YoY growth in new markets. Manages large-scale Google Ads, Meta Ads and DV360 programs with $5M+ monthly spend.

Google Ads Meta Ads DV360 SEO Paid Search Paid Social Programmatic AI Assisted Bidding GenAI SEO Briefs Keyword Research A B Testing Incremental Testing Lift Studies Dashboarding Python API Integration

Digital Marketing Manager

Byte Academy

Dec 2020 - Dec 2022 (2 years)

Defined and executed integrated performance marketing strategy across SEO, SEM, Paid Social, Programmatic and Email, aligned to product positioning and revenue targets. Managed agencies, vendors, freelancers and media partners, including creative briefs, performance reviews and negotiation of marketing agreements.

SEO SEM Paid Social Programmatic Email Marketing CRO A B Testing Lead Quality CPL ROI Agency Management Vendor Management

Campaign Manager

Tatvic Analytics

Sep 2019 - Dec 2020 (1 year 3 months)

Managed performance and programmatic campaigns (Google Ads, Meta Ads, DV360, SA360, CM360) for enterprise clients across Consumer Tech, Travel, BFSI and Gaming as primary strategic advisor. Delivered marketing audits and corporate training.

Google Ads Meta Ads DV360 SA360 CM360 Programmatic Performance Marketing Marketing Audit Training

Manager, Online Marketing

Fabgetaways

Sep 2018 - Jul 2019 (10 months)

Led SEO and executed Paid Search and Paid Social campaigns focused on CAC optimization. Managed budgets, agency partnerships and ROI reporting, improving organic and paid visibility for new product launches.

SEO Paid Search Paid Social CAC Optimization Budget Management Agency Management ROI Reporting

Digital Marketing Lead, International Programs

Career Launcher (CL Educate)

Dec 2017 - Sep 2018 (9 months)

Built the sales funnel for all online campaigns and ran digital campaigns for international program launches. Trained the sales team with program-specific scripts to improve lead conversion and led the front-end development team to build an e-commerce portal.

Digital Marketing Sales Funnels Campaign Management Lead Conversion Frontend Development Ecommerce

Digital Marketing & Community Manager

QS Quacquarelli Symonds

Mar 2016 - Dec 2017 (1 year 9 months)

Created and managed online communities, facilitated platform usage for community members and partners, and managed groups to improve the user activity feed. Built community culture and drove engagement through value-led conversation.

Community Management Engagement Online Communities User Activity