Open to opportunities

Nadeem Ahmad

@nadeemahmad5

Message

Digital Marketing Manager scaling ROAS with Google Ads and Meta performance.

India

Message

What I'm looking for

I’m looking for a role where I can own end-to-end paid acquisition across Google Ads and Meta, continuously test and optimize, and drive measurable ROAS/CPA improvements with a performance-first mindset.

I’m a performance-driven Digital Marketing Manager with 9+ years of experience managing Google Ads and Meta Ads campaigns. I specialize in scaling user acquisition, optimizing ROAS, and reducing CPA through continuous testing and data-driven optimization.

At Study IQ Education Pvt Ltd, I lead end-to-end paid advertising strategy for course enrollments, managing multi-channel campaigns across Search, Display, Remarketing, YouTube, Video Action, and Meta lead generation. I’ve delivered results like consistent ~5:1 ROAS, average Quality Score improvement (4.8/10 to 7.6/10), and major reductions in Cost Per Lead—while scaling revenue from paid channels by 215% (90 lakh to 4.5 cr over 3 years).

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Study IQ Education Pvt Ltd

Feb 2017 - Present (9 years 5 months)

Led end-to-end paid advertising strategy for Study IQ, managing multi-channel campaigns across Google Ads and Meta to scale conversions while reducing CPA. Improved Google Ads Quality Score through landing page optimization and testing, and executed lead generation campaigns on Meta with audience/creative optimization.

Google Ads Display Shopping Video Performance Max Meta Ads Instagram Branding Lead Generation Conversion Tracking A B Testing Audience Segmentation Lookalike Audiences Custom Audiences CAC Analysis Quality Score Optimization Negative Keyword Management Carousel Ads

Education

Degrees, certifications, and relevant coursework

HMR Institute of Technology & Management

Bachelor of Technology (B.Tech), Information Technology

Grade: 81% (First Division with Distinction)

Activities and societies: Relevant coursework: Database Management, Web Technologies, Software Engineering, Statistics & Data Analysis.

Earned a B.Tech in Information Technology from HMR Institute of Technology & Management (IP University), graduating in 2012 with 81% (First Division with Distinction).