Open to opportunities

Herlan Antunes

@herlanantunes

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Revenue Operations leader with 10+ years of experience driving growth.

Germany

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my skills in revenue operations and data analytics to drive growth and efficiency.

As a Revenue Operations leader with over a decade of experience, I specialize in driving go-to-market execution and data-driven growth strategies. My career has been marked by a proven track record of scaling revenue engines and optimizing CRM and sales processes, particularly in fast-growing tech startups. I thrive in dynamic environments where I can leverage my expertise to lead RevOps teams and contribute to significant revenue growth.

In my recent role as VP of Operations & Strategy at USCS, I built and led a high-performing Revenue Operations & Enablement team. I successfully scaled marketplace supply from 3,000 to over 20,000 product offers across multiple countries through strategic API integrations. My efforts in streamlining CRM workflows resulted in a remarkable 40% year-over-year revenue growth, driven by programmatic media expansion. I am passionate about using data analytics to inform decision-making and enhance operational efficiency.

Throughout my career, I have held key positions that allowed me to develop and implement innovative pricing strategies and optimize sales processes. My experience at companies like Gorillas and GetYourGuide has equipped me with the skills to lead revenue analytics initiatives and improve conversion rates significantly. I am committed to fostering a culture of continuous improvement and collaboration within my teams, ensuring that we achieve our goals and drive sustainable growth.

Experience

Work history, roles, and key accomplishments

VP of Operations & Strategy

FRAMEN GmbH - Axel Springer Group

Jul 2021 - Mar 2025 (3 years 8 months)

Built and led the Revenue Operations & Enablement team, covering Data, CRM, and GTM execution. Scaled marketplace supply from 3,000 to over 20,000 product offers across 10+ countries through API integrations.

Revenue Operations Sales Enablement Data Management CRM GTM Execution API Integration Workflow Automation

Head of Revenue & Operations

Gorillas

Oct 2020 - May 2021 (7 months)

First hire focused on building Revenue Operations & Enablement foundations. Rolled out pricing strategies and search optimization, raising conversion rates and boosting average order value from
15 to over
20.

Revenue Operations Sales Enablement Pricing Strategy Conversion Rate Optimization Marketplace Operations Data Analysis

Marketing Data Analytics - Affiliate business

GetYourGuide

Dec 2019 - Oct 2020 (10 months)

Led revenue analytics and partner segmentation for 5,000+ affiliates. Launched an integration analyzer to benchmark partner site performance, creating a playbook that improved integration quality and boosted CTR by 20%.

Revenue Analytics Affiliate Marketing Data Analysis A B Testing CTR Optimization

Business Development & Market Expansion (LATAM)

Independent Consultant

Apr 2016 - Dec 2019 (3 years 8 months)

Led go-to-market strategies for clients like GIPHY, Yandex, and TRAFI across LATAM. Oversaw local partnerships, in-market ops, and launch execution.

Business Development Market Expansion GTM Strategy Partnerships Operations Management Localization

CoFounder

HomeyCook

Apr 2015 - Apr 2016 (1 year)

Bootstrapped a marketplace C2C for local cuisine enthusiasts. Launched the business in Brazil, reaching over 1K daily active users.

Co Founder Marketplace User Acquisition Product Market Fit

Sr Sales Operations Analyst

General Motors

Jan 2011 - Apr 2015 (4 years 3 months)

Managed CRM systems, sales reporting, and forecasting for LATAM. Led data-driven initiatives to improve dealer and supplier performance, boosting revenue and operational efficiency.

CRM Management Sales Reporting Forecasting Data Analysis Supplier Performance

Education

Degrees, certifications, and relevant coursework

Insper

Certificate, Marketing Management

2012 - 2014

Completed a Certificate in Marketing Management at Insper, gaining expertise in strategic marketing and brand management. Focused on developing practical skills for effective marketing campaigns.

USCS

Bachelor Business Administration, Business Administration

2006 - 2010

Studied business administration at USCS, focusing on core business principles and practices. Completed a comprehensive curriculum to develop a strong foundation in management and operations.