Henrique Vinhal Lima
@henriquevinhallima
I've built and scaled multi-unit food-service businesses through partnerships, commercial strategy, and data-driven operations.
BrazilWhat I'm looking for
I've built Parada do Lanche from scratch into a two-unit business generating R$2M+ in annual revenue and employing 30+ people. I own its P&L, pricing, sales strategy, margin optimization, and commercial growth.
I manage long-term relationships with suppliers, franchisors, payment providers, POS systems, delivery platforms, and business partners. My work includes commercial negotiation, account management, strategic sourcing, and partnership development.
As an equity partner across Subway, Oakberry, and Green Station, I've managed commercial and operational performance for recognized franchise brands. I've supported local planning, promotions, budgeting, cash flow, inventory, service quality, and revenue growth while meeting brand, audit, and compliance standards.
I use HubSpot CRM, Advanced Excel, Google Sheets, and POS/ERP platforms to turn operational data into action. I've built 20+ KPI dashboards, reduced procurement costs by approximately 10%, standardized management across 80+ products, and led cross-functional teams through scalable execution.
Experience
Work history, roles, and key accomplishments
Founder | Business Development & Operations Manager
Parada do Lanche
Jan 2021 - Present (5 years 8 months)
Founded and scaled a multi-unit food-service business from scratch to two units, 30+ employees, and R$2M+ in annual revenue. Owned P&L, pricing, commercial strategy, and managed supplier and partner relationships.
Equity Partner | Commercial & Operations Management
Subway, Oakberry & Green Station
Jan 2016 - Present (10 years 8 months)
Managed unit operations, teams, service quality, inventory, and commercial performance for multiple franchise brands. Developed long-term B2B relationships with franchisors and ensured compliance with brand standards.
Education
Degrees, certifications, and relevant coursework
PUC Minas
Bachelor's Degree, Business Administration
2013 - 2017
Bachelor's degree in Business Administration from PUC Minas.
Mississippi College
Business & Management
2012 - 2013
Academic experience in Business & Management with a full athletic scholarship.
High School Exchange Program
High School Diploma
2010 - 2011
High school exchange program in Pennsylvania.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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