Open to opportunities

Henrique Falcão

@henriquefalco

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Growth & product marketing leader with expertise in AI, CRM, GTM, MMM, LTV/CAC, and retention.

Brazil

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and data-driven decision-making, offering opportunities for growth and collaboration.

As someone who thrives at the intersection of tech, data, and creativity, I build growth engines that balance business results with real human insight. I’ve worked across fast-scaling startups and global giants, leading teams through ambiguity, launching new products, and rethinking how marketing and operations work together.

First in my family to earn a degree and live abroad, I bring a scrappy mindset and a strong sense of possibility to every challenge. I’m driven by curiosity and a belief that talent and hard work can open any door.

Right now, I lead Growth at Vammo, where we're reshaping urban mobility through an electric motorcycle subscription model built for everyone. It's an environment where AI, automation, and product-led growth collide with operational complexity, and I love every second of it.

My approach blends analytical thinking with practical execution. I’m especially focused on lifecycle strategy, funnel optimization, team enablement, and AI-powered acquisition tools. I enjoy designing systems that scale and mentoring people who want to stretch their impact.

I also teach Sales & Growth at a business college in São Paulo. It keeps me sharp and connected to how the next generation thinks about building.

You’ll usually find me sketching a new funnel idea, simplifying a SQL query, or trading ideas on pricing models. Outside of work, I’m probably running with my dogs or planning a trip somewhere offbeat.

Experience

Work history, roles, and key accomplishments

Current

Growth Sr. Manager

Current

Vammo

Nov 2024 - Present (7 months)

Lifted lead conversion by 7 pp via a Reforge-based funnel redesign, AI-powered lead scoring, and scalable playbooks. This primed rapid scale and maximized media ROI.

Lead Conversion Lead Scoring Growth Strategy Demand Generation

Director of Growth & Brand Marketing

Daki

Oct 2022 - Present (2 years 8 months)

Engineered a 50% reduction in customer discount distribution by implementing RFM-based segmentation to pinpoint high-value cohorts, maintaining stable GMV while boosting margin efficiency. Elevated retention by 9 pp and in-app conversion by 5 pp through rigorous A/B testing of email and push campaigns, targeted CRM enhancements, and iterative UX improvements. Developed a Marketing Mix Model and sh

Customer Retention A B Testing CRM Team Leadership Brand Marketing User Acquisition

Sr. Product Marketing & Growth Manager

PicPay

Jul 2021 - Present (3 years 11 months)

Orchestrated a financial turnaround for a flagship product, shifting contribution margin from negative to positive in 7 months through A/B testing and advanced statistical analysis. Spearheaded Go-to-Market strategies for 4 product launches, driving user engagement and adoption across PicPay's product suite. Led a 16-person team, instilling a high-performance culture and mentoring a manager throug

Product Marketing Go To Market Strategy A B Testing Statistical Analysis Financial Analysis Product Launch User Engagement Team Leadership Mentoring

Strategy & Operations Manager

Uber Eats

Jun 2019 - Present (6 years)

Conceptualized and launched a comprehensive delivery operations optimization model, which slashed costs by BRL 2.5 million and markedly boosted marketplace health and operational efficiency. Managed operations in 7 of Brazil's 10 largest cities and coordinated expansion into 10+ other markets, accelerating regional growth.

Operations Management Strategy Development Project Management Logistics

Management Consultant

Falconi

Jul 2015 - Present (9 years 11 months)

Piloted a data-driven approach to identify and address the 3 biggest operational bottlenecks hindering growth across banking, mining and supply-chain sectors. Established Falconi's Diversity & Inclusion agenda as a founding member, advocating LGBTQ+ inclusive practices and training 200+ consultants, fostering an inclusive culture that fueled organizational growth.

Data Driven Growth Strategy Diversity And Inclusion Management Consulting Growth Strategic Planning