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Hellen RibeiroHR
Open to opportunities

Hellen Ribeiro

@hellenribeiro

I lead customer support teams that improve service, workflows, and customer outcomes.

Ireland
Message

What I'm looking for

I'm looking for a customer-centric leadership role where I can mentor high-performing teams, lead strategic projects, improve workflows through data and collaboration, and create sustainable growth for people, customers, and the business.

At Wix, I lead the Dublin Priority Support Team, anticipating and addressing the needs of elite customers while building strong, rewarding customer relationships.

Previously, I led Premium & Policy and Global Markets support teams across EMEA, using data, quality management, stakeholder collaboration, and process improvement to strengthen customer experience and business alignment. My work improving specialised technical support flows and supporting strategic communities increased customer trust and engagement by 70% over the years.

I enjoy mentoring people, developing technical expertise, and helping teams improve productivity, troubleshooting accuracy, morale, and knowledge sharing. I also lead strategic departmental projects and present actionable insights and recommendations to senior leadership.

My background spans customer care, hospitality operations, CRM, HR functions, business administration, and project management. I bring an MBA focused on organisational engagement and a postgraduate qualification in Project Management to practical, customer-centred leadership.

Experience

Work history, roles, and key accomplishments

Wix logoWI
Current

Priority Support Team Lead

Jan 2025 - Present (1 year 7 months)

Leading the Dublin Priority Support Team, a dedicated group focused on anticipating and addressing the unique needs of elite customers. Committed to surpassing expectations, fostering strong relationships, and ensuring every interaction is both impactful and rewarding.

Wix logoWI

Premium & Policy Team Lead

Mar 2024 - Dec 2024 (9 months)

- Led one of the EMEA Billing Support Teams, ensuring customer experience excellence and business alignment.
- Mentored team members, fostering high performance and career growth.
- Managed quality control and process improvement projects, collaborating with key stakeholders.
- Analysed data to identify trends, drive team productivity, and develop actionable strategies.
- Prepared and presented te

Wix logoWI

Global Markets Team Lead

Aug 2020 - Feb 2024 (3 years 6 months)

- Led international customer care teams, collaborating across regions to enhance specialised technical support flows.
- Advocated for quality improvements, influencing workflow changes to streamline support operations.
- Acted as the Portuguese Market Care POC, amplifying the user voice to drive product changes and tailor offerings to international market demands.
- Mentored global support teams,

Wix logoWI

Customer Care Mentor

Jul 2020 - Aug 2020 (1 month)

Worked as Customer Care Mentor at Wix.

Wix logoWI

Customer Care Expert

Apr 2020 - Aug 2020 (4 months)

• Reaching out users through phone for technical support and consultations about Wix products.
• Making sure users needs are listened to and offering the most appropriate solutions for each customer.
• Escalating users suggestions and feedbacks.
• Looking after User's Journey and making sure customers are receiving the best suggestions accordingly to their present needs.
• Contacting customers vi

Wix logoWI

Customer Support Expert

May 2019 - Apr 2020 (11 months)

• Speaking with users through phone for technical support on Wix products.
• Contacting customers via email to respond to queries or to give them the results of escalated investigations.

Wix logoWI

Knowledge Base Translator

Sep 2019 - Feb 2020 (5 months)

• Translating urgent Wix knowledge base articles to the Portuguese market.

Gotham Restaurant/Conrad Hotel Dublin/Camden Rotisserie/Everleigh Gard logoGG

Customer Service Representative

Feb 2014 - Apr 2019 (5 years 2 months)

-Gotham Restaurant Group – Dublin, Ireland | May 2018 – April 2019
-Conrad Hotel Dublin – Hilton Worldwide Group – Dublin, Ireland | May 2017 – May 2018
-Camden Rotisserie –– Dublin, Ireland | December 2015 – April 2017
-Everleigh Garden – Press Up Group – Ireland | February 2014 – November 2015

• Ensuring excellent level of customer satisfaction by providing service in a sense of urgency and att

University of Wales Trinity Saint David logoUD

Masters Student

Sep 2016 - Mar 2018 (1 year 6 months)

• Thesis Title: How does the psychological contract become meaningful? An exploratory study of the perceptions of employees and their outcomes in the Hospitality Industry in Ireland.
• Masters in General Business Administration with a final thesis focused on human resources management (HRM) research of organisational engagement in the hospitality industry in Ireland. The study highlights what cont

Bright - Idiomas Language School logoBS

Business Office Coordinator

Feb 2010 - Sep 2013 (3 years 7 months)

• Responsible for steering overall scope and strategic direction of the business.
• Tasked with overseeing staff and performing various HRM functions with respect to performance management, payroll, periodic staff appraisals, employee development, and training.
• Analysed contracts, budget planning for management, customer service, and payment of suppliers.
• Represented the company at trade fairs

Bright - Idiomas Language School logoBS

Customer Relationship Management Specialist

Sep 2008 - Feb 2010 (1 year 5 months)

• Main point of contact, kept an open line of communication both by inbound and outbound  phone and email as well as providing reports to the customer. Handled enquiries and requests, including sales, orders, and payments arrangements.
• Created and maintained accurate customer records and documentation database.
• Kept records of customer interactions, processed customer accounts, and filed docum

Education

Degrees, certifications, and relevant coursework

UA

UCD Professional Academy

Postgraduate Degree, Project Management

2024 - 2025

PD

Prifysgol Cymru Y Drindod Dewi Sant / University of Wales Trinity Saint David

Master of Business Administration - MBA, Business Administration and Management

2016 - 2018

• Thesis Title: How does the psychological contract become meaningful? An exploratory study of the perceptions of employees and their outcomes in the Hospitality Industry in Ireland.
• Masters in General Business Administration with a final thesis focused on human resources management (HRM) research of organisational engagement in the hospitality industry in Ireland. The study highlights what cont

UM

Universidade Federal de Santa Maria

Bachelor's degree, Business Administration and Management

2008 - 2012

Tech stack

Software and tools used professionally

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