Open to opportunities

nitasha rana

@nitasharana

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Strategic communications leader with 13 years of branding experience.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for growth and collaboration in a dynamic environment.

I am a strategic communications and branding leader with over 13 years of experience in both internal and external communications. My expertise lies in brand positioning, employee engagement, and managing digital platforms across various sectors, including telecom, infrastructure, and technology. I have a proven track record of developing multi-channel communication strategies that align with organizational goals, enhancing brand visibility, and fostering inclusive cultures.

In my current role as the Employer Branding & Talent Attraction Manager at A.P. Moller - Maersk, I lead global employer branding campaigns that resonate with our business objectives. I have successfully created targeted campaigns that cover themes such as Employee Value Proposition (EVP), Diversity, Equity, and Inclusion (DEI), and technology. My efforts have included redesigning the Maersk careers website to improve user experience and overseeing digital platforms to ensure brand consistency across all channels.

Throughout my career, I have collaborated with leadership teams to craft impactful communications and have managed vendor partnerships to achieve campaign excellence. I am passionate about creating compelling narratives that drive engagement and support organizational change, and I continuously strive to strengthen brand storytelling through innovative content creation.

Experience

Work history, roles, and key accomplishments

Current

Employer Branding & Talent Attraction Manager

Current

A.P. Moller - Maersk

May 2020 - Present (5 years)

Led and executed global employer branding campaigns across warehousing, distribution, and technology segments, creating targeted content for social media, websites, and internal tools. Redesigned the Maersk careers website, enhancing user experience and functionality, while overseeing digital platforms and managing vendor partnerships.

Employer Branding Campaigns Platform Management Content Creation Vendor Management EVP Development

Internal Communications Specialist

A.P. Moller - Maersk

Feb 2019 - Present (6 years 3 months)

Collaborated with global communications to cascade leadership messaging and internal change initiatives, designing internal sessions with content flow and audience engagement plans. Partnered with leadership to prepare impactful communication for presentations and town halls, building and maintaining internal communications platforms.

Internal Communications Change Management SharePoint Content Design Employee Engagement

Project Manager

The Information Company

Jun 2017 - Present (7 years 11 months)

Delivered content-led communication strategies for enterprise clients in manufacturing and BFSI sectors, spearheading internal branding and digital transformation projects. Coordinated content delivery across stakeholder teams and external creative partners, aligning messaging with organizational change goals.

Content Strategy Project Management Digital Transformation Client Management Communication Strategy

Marketing Manager

IndiaBuyersCredit.com

Jun 2014 - Present (10 years 11 months)

Managed external communication and go-to-market strategy for a B2B fintech platform, devising and deploying content marketing and digital campaigns. Enhanced brand positioning through thought leadership, webinars, and digital outreach tailored to specific client segments.

Marketing Management Go To Market Strategy Content Marketing Positioning Thought Leadership B2B Marketing Fintech

Assistant Marketing Manager

IRIS Business Services

Oct 2012 - Present (12 years 7 months)

Drove global brand and product visibility for regulatory and financial products, working closely with the leadership team. Crafted whitepapers, customer communications, and product newsletters to support brand and product initiatives.

Product Marketing Regulatory Compliance Financial Products Customer Communications

Assistant Project Manager

Convonix

May 2011 - Present (14 years)

Led SEO and content strategy for B2C and B2B brands across telecom, finance, and retail sectors. Implemented data-driven performance marketing solutions and reporting to optimize campaign effectiveness.

SEO Strategy Content Strategy Performance Marketing Data Solutions B2C Marketing B2B Marketing

Education

Degrees, certifications, and relevant coursework

Jamnalal Bajaj Institute of Management Studies

Master of Marketing Management, Marketing Management

Completed a Master's degree focusing on advanced marketing strategies and management principles. Gained expertise in various aspects of marketing, preparing for leadership roles in the field.