Heather McMurray

Developed and facilitated project-based, learner-driven programs to increase engagement and problem-solving. Conducted strategic family consultations, increasing adoption of personalized learning pathways by 30%, and led onboarding and transition plans. Supported B2C and B2B outreach efforts to promote school choice initiatives.

Designed over 100 digital learning modules for clients using tools like Canva, Google Suite, and LMS platforms. Consulted with national organizations including Citizens High School and Professional Firefighters Association. Conducted full-cycle B2B/B2C sales to grow client base and deliver tailored solutions.

Delivered data-driven learning programs using GeniusSIS, Buzz, IXL, and Lexia platforms. Maintained a 90% client (student/family) retention rate through high-touch engagement strategies. Supported sales and marketing initiatives for education funding and school choice campaigns.

Designed and launched a full-scale alternative education program with a 100% graduation rate for enrolled learners. Created and implemented over 100 competency-based courses integrated with technology platforms. Facilitated professional development workshops to improve cross-functional instructional practices.

Led B2B and B2C recruitment for traditional and non-traditional learners through a consultative sales approach. Supervised full-cycle sales for each client. Maintained a 90% client retention rate in the first semester through personalized follow-up and support.

Completed a Bachelor of Arts degree with a dual major in English and Communication. This program provided a strong foundation in language, literature, and effective communication strategies.

Obtained a Master of Science degree with a focus on reading and learning strategies. This program equipped me with advanced knowledge and skills in literacy education and instructional design.