Heather McMurray

Championed and led the design of project-based, learner-driven programs that boosted engagement and problem-solving; oversaw onboarding and family partnership strategies that improved adoption of personalized learning pathways by 30%.

Developed 100+ tailored e-learning solutions that boosted learner engagement scores by 35% and reduced implementation time by 20%, while managing full-cycle sales pipelines exceeding $500K annually.

Provided leadership and mentorship in implementing virtual learning programs using GeniusSIS, Buzz, IXL, and Lexia for over 300 students, coaching staff on best practices and supporting families through onboarding. Achieved a 90% student retention rate and drove a 20% increase in new enrollments through strategic education funding and school choice initiatives.

Led the design and implementation of a comprehensive alternative education program, achieving a 100% graduation rate and developing 100+ tech-integrated, competency-based courses. Mentored and facilitated professional development for educators to enhance instructional effectiveness and student engagement.

Provided leadership in community outreach and sales operations from 2019–2021, mentoring team members in engagement strategies that boosted membership participation by 40% and improved retention by 25% through events and loyalty programs.

Led B2B and B2C recruitment for traditional and non-traditional learners through a consultative sales approach. Supervised full-cycle sales for each client. Maintained a 90% client retention rate in the first semester through personalized follow-up and support.

Led spa operations and community outreach initiatives, creating schedules, managing staff performance, and implementing targeted outreach strategies that increased customer engagement and service sales.

Exceeded monthly sales targets by an average of 20% through personalized service and upselling; trained 5 new team members, improving onboarding and contributing to a 15% increase in team sales. Implemented visual merchandising updates that boosted featured product sales by 30% and aligned store appearance with brand standards.

Grade: 3.94

Obtained a Master of Science degree with a focus on reading and learning strategies. This program equipped me with advanced knowledge and skills in literacy education and instructional design.

Grade: 4.0

Completed a Bachelor of Arts degree with a dual major in English and Communication. This program provided a strong foundation in language, literature, and effective communication strategies.