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Ghulam RasoolGR
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Ghulam Rasool

@ghulamrasool2

Performance Marketer specializing in Google Ads, Meta Ads & TikTok Ads. Helping brands grow through paid campaigns, SEO, and reputation strategy

Pakistan
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What I'm looking for

I’m open to full-time, contract, or freelance roles—especially remote. I want to plan and optimize Google Ads, Meta Ads, and TikTok Ads to increase leads, sales, and ROAS using conversion tracking, retargeting, and data-driven A/B testing.

I am a Digital Marketing & Paid Advertising Specialist with experience in running and optimizing campaigns on Google Ads, Facebook/Instagram Ads (Meta), and TikTok Ads. I help businesses grow through performance marketing strategies, lead generation campaigns, and conversion-focused advertising.

My expertise includes campaign setup, audience targeting, pixel and conversion tracking, retargeting, ad copywriting, A/B testing, and improving ROI/ROAS. I also have strong knowledge of SEO, social media management, and brand promotion strategies to increase online visibility and engagement.

I have worked with service-based and eCommerce businesses to generate quality leads, improve sales, and build strong brand reputation. I focus on data-driven marketing, analytics-based reporting, and continuous optimization to achieve the best results.

Currently, I am looking for remote opportunities where I can contribute as a Digital Marketing Specialist / Paid Ads Expert and help businesses scale through effective digital advertising and growth strategies.

Experience

Work history, roles, and key accomplishments

FR
Current

Digital Marketing & Paid Ads Specialist

Freelance

Jan 2023 - Present (3 years 5 months)

Planned, launched, and optimized Google Ads, Meta Ads, and TikTok Ads campaigns to drive leads and sales while improving ROAS and reducing CPL. Implemented GA4, Google Tag Manager, and Meta Pixel tracking, built retargeting campaigns, and used A/B testing to optimize ad creatives, landing pages, and structures.

Education

Degrees, certifications, and relevant coursework

DP

DigiSkills.pk (Government of Pakistan)

Digital Marketing Certification, Digital Marketing

2023 -

Completed a Digital Marketing certification/training program through DigiSkills.pk (Government of Pakistan) in 2023.

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