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Hashni Dharmarathne

@hashnidharmarathne

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I build data-driven digital campaigns that improve engagement, lead generation, and ROI.

Sri Lanka

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What I'm looking for

I'm looking to build and optimize data-driven digital campaigns across paid media, social, CRM, SEO, and e-commerce, translating business objectives into measurable engagement, lead-generation, and ROI improvements.

I'm currently developing and executing digital marketing strategies at Artslab Creatives, aligning multi-channel campaigns with client objectives and optimizing performance through analytics, engagement, and conversion data.

Previously at Uber Sri Lanka, I managed CRM campaigns and automated communication journeys across WhatsApp, SMS, Robo Calls, and in-app channels. I also created localized driver-engagement content and coordinated with internal and regional teams.

At Speed Group and Quickee Delivery Solutions, I led paid and social campaigns, improved ROI through continuous optimization, supported SEO, tracked KPIs, and managed influencer and external partnerships.

My work spans digital strategy, paid media, social media, CRM, SEO, e-commerce, market research, and performance reporting. I'm completing an MBA in Digital Marketing & Communication while continuing to turn business objectives into measurable digital outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Executive - Digital Marketing

Current

Artslab Creatives

Jun 2026 - Present (3 months)

Develop and execute digital marketing strategies aligned with client objectives. Manage multi-channel campaigns across social media and paid advertising platforms.

Digital Strategy Campaign Planning Social Media Paid Advertising Analytics Conversion Rate Optimization

CRM & Operation Support Specialist

Uber Sri Lanka (Pvt) Ltd

Nov 2024 - Jun 2026 (1 year 7 months)

Managed CRM campaigns and automated communication journeys. Coordinated multi-channel communications across WhatsApp, SMS, Robo Calls, and in-app channels.

CRM Campaign Management Automation Multichannel Communication Content Localization Analytics

Executive – Digital Marketing

Speed Group

May 2024 - Nov 2024 (6 months)

Led digital marketing campaigns across social media and paid channels. Improved campaign ROI through continuous performance optimization.

Digital Marketing Social Media Paid Advertising ROI Analysis Content Strategy

Associate – Digital Marketing

Quickee Delivery Solutions (EFL 3PL Global - Sri Lanka)

Mar 2023 - May 2024 (1 year 2 months)

Executed integrated marketing campaigns targeting customer acquisition and retention. Conducted market research and competitor analysis to refine strategies.

Integrated Marketing Market Research Competitive Analysis Influencer Collaboration SEO KPI Tracking