Sandun Nirmala
@sandunnirmala
Digital marketing specialist focused on SEO, paid media, and marketing automation for measurable growth.
What I'm looking for
I am a digital marketing specialist with hands-on experience in SEO, Google and Meta advertising, email automation, and e-commerce platform management. I optimize website content, metadata, schema, and internal linking to improve search visibility and conversions.
I have built and managed paid search and social campaigns with pixel and tag-based tracking, run A/B tests on creatives and landing pages, and created automated email sequences for lead nurturing and upsells. I also have experience managing Shopify inventories, developing sites on Wix and WordPress, and building eLearning platforms.
My approach is data-driven and results-oriented: I use Google Analytics, ad dashboards, reporting tools, and SEO platforms to measure performance and iterate. I deliver measurable improvements in engagement and conversion through tracking, retargeting, and marketing automation.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
KD Marketing Group
Feb 2025 - Oct 2025 (8 months)
Optimized website SEO and ran Google and Meta ad campaigns with tracking and retargeting, implemented email automation sequences, and managed Shopify store operations to increase conversions.
Sales Admin Executive
Dilmah Ceylon Tea
Oct 2023 - Feb 2025 (1 year 4 months)
Prepared sales presentations and visual data sheets, drafted memoranda for project approvals, assisted administrative functions, and analyzed sales data to support business decisions.
Digital Marketing Specialist
Ignite International Company Limited
Sep 2021 - Oct 2023 (2 years 1 month)
Built and managed websites, ran Facebook/Google/LinkedIn ad campaigns, executed email marketing with GetResponse, and developed an eLearning platform to acquire and engage clients.
Education
Degrees, certifications, and relevant coursework
Uva Wellassa University
Bachelor of Science (Special), Tea Technology and Value Addition
2015 - 2019
Completed a BSc. (Special) in Tea Technology and Value Addition from April 2015 to February 2019.
St. Sebastian’s College, Moratuwa
GCE Advanced Level, Biological Science
2011 - 2013
Grade: One B pass; Two C passes
Completed GCE Advanced Level exams in the Biological Science stream between April 2011 and August 2013 with One B pass and Two C passes.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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