Open to opportunities

Chamini Perera

@chaminiperera1

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Social media specialist driving organic growth and premium brand campaigns through creative execution.

Sri Lanka

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What I'm looking for

I’m looking to own social media content and creative direction, combining Meta Ads and performance analysis to grow engagement and conversions. I thrive delivering consistent premium brand work with clear briefs, efficient workflows, and measurable results.

I’m a social media specialist with nearly 3 years of digital marketing experience, specializing in social media content, creative execution, and brand consistency. I’ve led creative direction for American Express campaigns, managing designer teams and end-to-end content workflows while maintaining premium brand standards.

I bring hands-on experience across content strategy, Meta Ads, and performance analysis, with a proven ability to deliver measurable results. I’ve increased Facebook content interactions by 853% and follower growth by 25%, while also driving strong improvements in video engagement and watch time.

At the center of my work is turning client requirements into clear creative briefs and high-quality deliverables. I coordinate content production across statics, carousels, and EDMs, manage multiple campaigns in parallel, and act as a final quality check to ensure accuracy, consistency, and adherence to brand standards.

I’ve also developed strong multi-platform execution through roles as a Digital Marketing Executive and Digital Marketing Intern. I planned and scheduled content across Facebook, Instagram, LinkedIn, and Pinterest, supported paid social and Google Ad campaign setup, and used campaign reporting and performance insights to optimize strategy.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Creative Lead

Current

NUVA - AMEX

Jun 2025 - Present (10 months)

Led creative execution for American Express social media campaigns, managing a team of 3 designers across 2–3 simultaneous campaigns. Developed social copy and created clear creative briefs to maintain premium brand standards across statics, carousels, and EDMs.

Creative Direction Copywriting Brand Consistency Meta Ads Creative Briefing EDM (Email) Content

Digital Marketing Executive

Cloud Clinic Tools

Nov 2024 - Apr 2025 (5 months)

Developed and executed social media content plans aligned with brand goals and Meta Business Suite campaigns. Increased Facebook content interactions by 853% and followers by 25%, boosted organic reach by 430% despite reduced ad spend, and delivered a traffic campaign with a 1.94% CTR and $0.25 CPC.

Meta Business Suite Meta Ads Content Planning Social Media Analytics Canva Performance Optimization

Digital Marketing Executive

Helix Digital

Jul 2023 - Jun 2024 (11 months)

Managed social media content planning and scheduling across Facebook, Instagram, LinkedIn, and Pinterest. Set up and managed paid social and Google Ads campaigns, coordinated with design teams on creatives, and compiled basic performance reporting using Facebook Insights.

Content Planning Google Ads Coordination Performance Analysis Content Quality Control

Digital Marketing Intern

Alt X English

Sep 2022 - Mar 2023 (6 months)

Supported social media strategy development and content creation across client accounts. Assisted with paid campaign setup and platform management (including scheduling and launches) and monitored performance using Facebook Insights to help with campaign reporting.

Social Media Content Creation Content Creation Campaign Setup Scheduling Content Operations Creative Support