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SD@sandhudivyan
Digital strategist with expertise in SEM and analytics.
Sri LankaI am a Digital Strategist with a strong background in Analytics, Search Engine Marketing (SEM), Google Ads, Paid Search, and SEO. My experience spans across leading travel brands in the UK, US, and Sri Lanka, where I have successfully driven performance through high-impact digital campaigns. I excel in translating in-depth market research into actionable strategies that enhance user experience and maximize business growth.
Currently, I work as a Digital Strategist at Halo Travels & Tours UK, focusing on SEM for travel brands across multiple regions. My role involves managing SEO and PPC advertising campaigns, developing Paid Media strategies, and conducting market research to provide insights for senior management. I am passionate about collaborating with marketing teams to align digital initiatives with business goals and continuously improve performance in the competitive travel sector.
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Work history, roles, and key accomplishments
Halo Travels & Tours UK
Oct 2023 - Present (2 years 1 month)
Focused on Search Engine Marketing for travel brands in UK, USA, Philippines and Sri Lanka. Skilled in SEO and PPC advertising, managing campaigns to boost visibility and traffic.
Halo Travels & Tours UK
Aug 2023 - Oct 2023 (2 months)
Managed Paid Media Advertising for Meta Platforms, focusing on data analytics and market research. Developed social media marketing strategies to enhance brand presence.
Sound Vision Media & Entertainment
Jan 2022 - Feb 2023 (1 year 1 month)
Managed various aspects including Marketing, Business Development, Sales, Digital Media, and Finance. Served as Assistant Producer for Multi-Camera Production and Digital Live Streaming.
Sound Vision Media & Entertainment
Nov 2021 - Dec 2021 (1 month)
Supported various production and technical aspects as an intern. Gained hands-on experience in media and entertainment operations.
Padanama Publications
Sep 2018 - Oct 2018 (1 month)
Managed digital marketing efforts for the Colombo International Book Fair - 2018. Developed and executed social media campaigns to promote the event.
Degrees, certifications, and relevant coursework
Master of Business Administration, Business Administration
Completed a Master of Business Administration program, focusing on advanced business strategies and management principles. Gained expertise in various aspects of business administration relevant to modern industries.
Bachelor's Degree, International Business Studies & Marketing
Grade: Best Academic Performer
Achieved a Bachelor's Degree in International Business Studies & Marketing, demonstrating strong academic performance. Recognized as the Best Academic Performer at IPAC School of Management, Annecy, France.
Higher National Diploma, Computing
Obtained a Higher National Diploma in Computing, which is RQF Accredited by BTEC UK. Developed a strong foundation in computing principles and practices.
Higher Education, General Studies
Completed higher education at Ananda College. Focused on foundational studies during this period.
Software and tools used professionally
Sri LankaYou can contact Sandhu and 90k+ other talented remote workers on Himalayas.
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