Open to opportunities

Sandhu Divyan

@sandhudivyan

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Digital strategist with expertise in SEM and analytics.

Sri Lanka

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What I'm looking for

I am looking for opportunities that allow me to leverage my digital marketing skills in a dynamic environment, focusing on innovative strategies and collaborative team efforts.

I am a Digital Strategist with a strong background in Analytics, Search Engine Marketing (SEM), Google Ads, Paid Search, and SEO. My experience spans across leading travel brands in the UK, US, and Sri Lanka, where I have successfully driven performance through high-impact digital campaigns. I excel in translating in-depth market research into actionable strategies that enhance user experience and maximize business growth.

Currently, I work as a Digital Strategist at Halo Travels & Tours UK, focusing on SEM for travel brands across multiple regions. My role involves managing SEO and PPC advertising campaigns, developing Paid Media strategies, and conducting market research to provide insights for senior management. I am passionate about collaborating with marketing teams to align digital initiatives with business goals and continuously improve performance in the competitive travel sector.

Experience

Work history, roles, and key accomplishments

Current

Digital Strategist - SEM

Current

Halo Travels & Tours UK

Oct 2023 - Present (1 year 9 months)

Focused on Search Engine Marketing for travel brands in UK, USA, Philippines and Sri Lanka. Skilled in SEO and PPC advertising, managing campaigns to boost visibility and traffic.

SEO YouTube Ads Market Research Data Analysis

Campaign Strategist - Meta Platforms

Halo Travels & Tours UK

Aug 2023 - Oct 2023 (2 months)

Managed Paid Media Advertising for Meta Platforms, focusing on data analytics and market research. Developed social media marketing strategies to enhance brand presence.

Paid Media Marketing Data Analytics Market Research Social Media Marketing

Management Executive / Assistant Producer

Sound Vision Media & Entertainment

Jan 2022 - Feb 2023 (1 year 1 month)

Managed various aspects including Marketing, Business Development, Sales, Digital Media, and Finance. Served as Assistant Producer for Multi-Camera Production and Digital Live Streaming.

Marketing Business Development Sales Digital Media Finance Production Live Streaming

Graduate Management Trainee / Production & Technical Crew

Sound Vision Media & Entertainment

Nov 2021 - Dec 2021 (1 month)

Supported various production and technical aspects as an intern. Gained hands-on experience in media and entertainment operations.

Technical Operations Media Management

Social Media & Campaign Manager

Padanama Publications

Sep 2018 - Oct 2018 (1 month)

Managed digital marketing efforts for the Colombo International Book Fair - 2018. Developed and executed social media campaigns to promote the event.

Digital Marketing Social Media Management Campaign Management Event Promotion

Education

Degrees, certifications, and relevant coursework

IIC University of Technology

Master of Business Administration, Business Administration

Completed a Master of Business Administration program, focusing on advanced business strategies and management principles. Gained expertise in various aspects of business administration relevant to modern industries.

IPAC

Bachelor's Degree, International Business Studies & Marketing

Grade: Best Academic Performer

Achieved a Bachelor's Degree in International Business Studies & Marketing, demonstrating strong academic performance. Recognized as the Best Academic Performer at IPAC School of Management, Annecy, France.

BTEC UK

Higher National Diploma, Computing

Obtained a Higher National Diploma in Computing, which is RQF Accredited by BTEC UK. Developed a strong foundation in computing principles and practices.