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Haryo Prabowo

@haryoprabowo

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Performance Marketing Manager — Google & Meta Ads, conversion tracking, CRM automation

Indonesia

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What I'm looking for

I’m open to Performance Marketing, Growth, and Marketing Automation roles, remotely or in Jakarta.

I run Google and Meta Ads for lead-generation funnels and judge them on paid invoices, not platform-reported conversions.

Since mid-2022 I have owned the Google and Meta Ads budget and acquisition funnel of a consumer food-service brand in Indonesia: over 19,000 CRM-recorded leads, 17% lead-to-order and about 10% to paying customer. Google Ads counts lead actions, not sales, so I reconcile campaigns to the CRM and to paid invoices. That is how I found Google leads converting to order at 17% against 13% for Meta, on the same CRM records.

Experience

Work history, roles, and key accomplishments

Current

Freelance Performance Marketing (part-time)

Current

Tomato Roll

Jan 2024 - Present (2 years 9 months)

- Built Google and Meta ad accounts from scratch for client brands including Kerenyes Fried Chicken: account structure, pixel and conversion tracking, and full campaign build.
- Built client websites and landing pages end to end, including the tracking and conversion paths the campaigns ran on; owned strategy, optimisation and reporting.

Current

Marketing Manager

Current

Bani Aqiqah

Jun 2022 - Present (4 years 4 months)

- Own the Google and Meta Ads budget and acquisition funnel, producing over 19,000 CRM-recorded leads that converted 17% to order and about 10% to paying customer.
- Judge budget on paid invoices reconciled to the CRM rather than platform-reported conversions, because Google Ads counts lead actions, not sales.
- Google leads converted to order at 17% against 13% for Meta, measured on the same CRM

Digital Marketing Executive

Bani Aqiqah

Jan 2022 - Jun 2022 (5 months)

- Built the digital marketing function from zero: Google and Meta ad accounts, the WordPress site and landing pages, GA4 tracking, A/B testing and daily management reporting.
- Promoted to Marketing Manager within six months.

Data Science Bootcamp

dibimbing.id

Sep 2021 - Jan 2022 (4 months)

- Understand and experienced with the practical process of designing, implementing, and communicating the results of a data science project.
- Coding in Python and R, including the related packages and toolsets most commonly used in data science.
- Worked on data science projects and assignments with real datasets

Sales Trainee Academy

Ruangguru

Sep 2021 - Dec 2021 (3 months)

- Visiting schools, organizing, and presenting webinars for students in Bekasi, socializing effective learning methods using technology.
- Responsible for maintaining the effectiveness and efficiency of selling Ruangguru products.
- Play a direct role in helping to improve the academic quality of students in Bekasi.

Operations Intern

PT. Surveyor Indonesia

Feb 2020 - Jul 2020 (5 months)

- Joined from Program Mahasiswa Magang Bersertifikat by Forum Human Capital Indonesia with overall A score on the results certificate.
- Made automated excel formula system for the ADOPS to easily analyze completed daily surveyor production work for invoicing, lessening process time by ~50%.
- Lead a team of interns to make presentation of detailed YoY revenue source comparison for the division, u

Education

Degrees, certifications, and relevant coursework

Dibimbing

Certified, Data Science

2021 - 2022

1st Runner Up Performer with 92 as the final mark

University of Indonesia

Bachelor's degree, Management

2015 - 2020

- Thesis indexed and published on ACM Digital Library. Presented on The 4th International Conference on E-commerce, E-Business and E-Government 2020.
- Participated as Delegates on The 18th ICMSS International Conference (2019), and Finalist on 2018 Diponegoro National Capital Market Competition.