At Tech Mahindra, I serve as the primary Technical Automation Expert for Cambridge University Press, managing technical feasibility, timelines, and deliverables. I engineered a cross-cloud automation ecosystem connecting CloudPages, JavaScript, Salesforce Data, and Automation Studio.
I architect complex workflows and dynamic personalization with advanced SQL queries and AMPscript. I also coded, tested, and deployed email campaigns with dynamic content blocks, and streamlined campaign deployment by eliminating manual individual email delivery tasks.
At Capgemini, I developed Salesforce Marketing Cloud infrastructure across 50+ business units and optimized data extensions, improving email deliverability by 20%. I designed personalized templates and AMPscript-driven customer journeys that boosted campaign engagement by 25%.
As a Senior Analyst at Capgemini, I maintained and deployed marketing forms, email templates, and audience segments, cutting deployment timelines by 25%. I also created tailored lead queues and redesigned the User Management System to improve processing efficiency and reduce access turnaround times.
