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Shweta Singh

@shwetasingh14

Message

I build data-driven marketing automation and SQL solutions for client operations.

India

Message

I've delivered marketing automation, email campaigns, and data solutions for Microsoft projects, using SQL Server, HTML, CSS, Salesforce Marketing Cloud, and Marketo.

As a Senior Software Analyst on the Mastery logistics application, I investigate complex client issues, optimize SQL-driven analysis, validate application changes, and create troubleshooting documentation. I also lead knowledge-transfer sessions and mentor junior team members.

Previously, I managed ETL processes, data quality, segmentation, reporting, A/B testing, and end-to-end email campaign delivery. I enjoy translating business requirements into practical technical solutions alongside clients, engineering, product, and business teams.

Experience

Work history, roles, and key accomplishments

Current

Senior Software Analyst

Current

Bridgenext

Oct 2024 - Present (1 year 11 months)

Lead technical issue analysis and resolution for complex client-reported application issues, performing root-cause analysis and coordinating corrective actions across cross-functional teams. Develop and optimize SQL queries and data-driven solutions to investigate application behavior and support operational reporting.

SQL Root Cause Analysis Technical Documentation Team Mentoring Stakeholder Management

SQL Developer

Bridgenext

Mar 2021 - Oct 2024 (3 years 7 months)

Supported marketing automation solutions by managing complex ETL processes from flat files into SQL Server while maintaining data integrity. Developed and optimized complex SQL queries and data processing solutions to support reporting, data analysis, segmentation, and operational requirements.

SQL ETL Data Analysis Data Quality Troubleshooting Dynamics 365 Mentorship

Service Delivery Specialist

Bridgenext

Jan 2020 - Mar 2021 (1 year 2 months)

Managed end-to-end email marketing campaign processes using HTML and CSS, ensuring accurate implementation of client requirements, campaign timelines, and delivery standards. Developed and implemented audience segmentation strategies and A/B testing to improve customer engagement.

HTML CSS Email Marketing Audience Segmentation A B Testing Stakeholder Management