Harsh Aryan

I’m a performance marketing specialist with 7+ years scaling paid acquisition on Meta and Google Ads for DTC, ecommerce, and lead-generation businesses across the US, UK, UAE, and South & Southeast Asia. I’ve consistently driven 3–7x ROAS, reduced CPL by 30–40%, and owned full-funnel performance from creative to conversion.

An engineering background changes how I work: I build my own funnels, tracking, and automations end-to-end, so my media decisions connect directly to measurable outcomes. That operator mindset comes from running my own agency and DTC brand, not just doing media buying.

In my current role, I run omni-channel paid campaigns for international clients (veteran services, legal, lifestyle coaching), cutting average CPL by 30–40% through sharper targeting and creative testing. Previously as a Performance Marketing Manager, I drove 5–7x ROAS on Meta and Google Ads and contributed ₹10.5M+ in monthly sales, while owning end-to-end campaign execution from audience strategy through creative and budget pacing. As VCU Media’s Founder & Performance Marketing Lead, I built AI-assisted outreach and customer-engagement automations (chatbots, CRM workflows) to lower acquisition cost and improve retention, and as a Co-Founder of Mujina (DTC streetwear) I own paid acquisition plus Shopify build and Shopify Flow automation for order processing, retention, and email.