Abhay Kumar
@abhaykumar9
Performance marketer specializing in paid media, SEO, and full-funnel acquisition to drive CAC efficiency and revenue growth.
What I'm looking for
I’m a performance marketer with hands-on experience planning, launching, and optimizing paid and organic acquisition campaigns across Google Ads, Meta Ads, and SEO for founder-led ventures in logistics, marketing, and e-commerce. I own the full acquisition funnel—from audience research and campaign build to budget allocation, A/B testing, and conversion tracking—so performance data turns into better CAC efficiency and revenue growth.
As Founder/Director at JoinandJump Marketing Agency, I directed end-to-end Google Ads, Meta Ads, and SEO strategy for a 25+ brand client portfolio and scaled delivery capacity to a 9-freelancer team. At Ninja Deliveries Pvt. Ltd. (25% equity), I helped acquire 4,500+ customers and built an 18-intern acquisition team, automating acquisition performance tracking to guide budget and operational decisions.
Experience
Work history, roles, and key accomplishments
Director - Growth & Customer
Ninja Deliveries Pvt. Ltd.
Jan 2025 - Present (1 year 6 months)
Built and executed digital acquisition campaigns to acquire 4,500+ customers (1,800+ iOS, 2,700+ Android) aligned with delivery capacity. Managed an 18-intern acquisition team, coordinated with vendor and delivery partners, and automated acquisition performance tracking to guide budget and operational decisions.
Founder/Director - Performance
JoinandJump Marketing Agency
Jan 2024 - Present (2 years 6 months)
Directed end-to-end full-funnel Google Ads, Meta Ads, and SEO strategy for a 25+ brand client portfolio across national and international markets. Recruited and coordinated a 9-freelancer team, automated conversion tracking and reporting, and improved CPL/ROI through iterative A/B testing and budget reallocation.
Education
Degrees, certifications, and relevant coursework
Not specified
Diploma in Digital Marketing, Digital Marketing
Diploma in Digital Marketing covering practical digital marketing skills. Details on dates and coursework are not provided.
Govt. Degree College Dharamshala
Bachelor of Business Administration, Business Administration
2023 - 2026
Grade: 6.88
Activities and societies: Entrepreneurship Club Founder
Bachelor of Business Administration focused on core business and management fundamentals. Completed/expected to complete by 2026.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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