Shweta Dahiya
@shwetadahiya
Senior category strategy leader driving measurable growth through data-driven campaigns.
IndiaWhat I'm looking for
I’m a results-driven category professional with 5+ years of experience driving product adoption, segment strategy, and campaign execution for high-growth consumer businesses. I combine audience insights with data-driven plans to move the business through pricing, assortment, and promotional levers.
As Senior Category Manager for Apple Electronics, Wearables & Accessories at Croma, I spearhead end-to-end strategy for a ₹100 Cr+ monthly portfolio across iPhones, Macbooks, iPads, and wearables. I’ve delivered 12% YoY iPhone growth and 21% YoY Macbook growth while improving conversion by 25% for student-adjacent buyers, and I grew Smart Ring share from 2.5% to 6% with a 2.5x YoY GMV uplift.
Previously as Category Lead for Footwear at Meesho, I owned ₹200 Cr monthly GMV with full P&L accountability and led a team of 16. I pioneered gender and geography segmentation, improving click-through rates by 6%, increased branded footwear share from 5% to 10%, and generated 4% incremental revenue through targeted audience campaigns.
I’ve also strengthened performance through pricing and planning discipline—improving price competitiveness by 12 percentage points over 6 months—and I bring a collaborative mindset across merchandising, supply chain, and brand stakeholders. Outside of my core roles, I’ve built and scaled digital initiatives using WordPress, SEO/SEM, and analytics to grow communities and inform growth strategy.
Experience
Work history, roles, and key accomplishments
Senior Category Manager
Croma (Tata Group)
Sep 2024 - Present (1 year 10 months)
Spearheads end-to-end strategy for a ₹100 Cr+ monthly portfolio across Apple design-led product categories, managing a team of five category associates. Leads segment strategies, campaign execution, pricing/promotions, and P&L growth initiatives to drive measurable category performance.
Category Lead - Footwear
Meesho
Jan 2023 - Sep 2024 (1 year 8 months)
Owns category P&L and leads growth for branded and unbranded footwear, managing a team of 16 across category associates and key account managers. Drives audience segmentation strategy and go-to-market execution to expand share and revenue through targeted campaigns and assortment improvements.
Associate Program Manager
Meesho
Apr 2022 - Dec 2022 (8 months)
Manages category-level campaign planning and execution for major platform sales events, coordinating pricing, promotions, and vendor alignment. Improves price competitiveness through systematic benchmarking and pricing execution.
Manages institutional partnerships across six colleges for youth employability programs. Achieved a placement rate of 85% and was promoted to Western Zone Coordinator overseeing a team of five trainers.
Consulting Fellow / Gandhi Fellow
Piramal Foundation
Jul 2016 - May 2018 (1 year 10 months)
Led large-scale education transformation across 19 government schools, improving learning outcomes for 10,000+ students. Designed and launched an initiative enabling rural adults to establish local businesses from zero to impact.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management (IIM) Shillong
Master of Business Administration, Business Administration
2020 - 2022
Grade: 83%
Completed an MBA at Indian Institute of Management (IIM) Shillong (2020–2022), achieving 83%.
K.C. College (University of Mumbai)
Bachelor of Mass Media, Mass Media
2013 - 2016
Grade: CGPA 6.72/7
Earned a Bachelor of Mass Media from K.C. College, University of Mumbai (2013–2016) with a CGPA of 6.72/7.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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