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Harleen Behal

@harleenbehal

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Marketing Executive specializing in brand development, GTM execution, CRM optimization, and revenue & sales operations.

India

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What I'm looking for

I’m looking for a role where I can own brand-to-revenue execution—GTM planning, CRM optimization, funnel analytics, brand development, and cross-functional collaboration—to improve lead generation, customer engagement, and measurable revenue outcomes.

I’m an MBA Marketing professional who blends brand development with revenue-focused execution. I help teams drive brand visibility, lead generation, and business growth through go-to-market execution and data-driven decision making.

In my current Revenue Excellence & Digital Sales role, I support revenue growth through sales operations, pipeline management, CRM governance, and performance analytics. I monitor marketing and sales funnel metrics, maintain dashboards and KPI trackers for leadership reviews, and improve CRM data quality, sales forecasting, and opportunity tracking across multiple regions. I also collaborate with Sales, Marketing, Product, and Operations teams to improve lead movement, customer engagement, and revenue outcomes while identifying process improvement opportunities to increase marketing and sales productivity.

Previously as Regional Manager, Sales & Marketing (Maharashtra & Goa), I led regional sales and marketing strategy for educational products and solutions. I managed key accounts (schools, institutions, and channel partners), spearheaded brand and product positioning for AI, Digital Transformation, and EdTech solutions, and owned the end-to-end sales cycle from lead generation to closure through consultative selling and relationship management. Earlier, as a Brand Development Intern at UltraTech Cement, I led a WhatsApp Business digital transformation initiative, built chatbot-driven workflows for dealer and retailer engagement, and received a Letter of Appreciation from the Zonal Retail Head.

Experience

Work history, roles, and key accomplishments

Current

Revenue Excellence & Digital Sales

Current

Educational Initiatives Pvt. Ltd.

Jul 2026 - Present (1 month)

Support revenue growth and brand engagement through sales operations, pipeline management, CRM governance, and performance analytics. Monitor funnel metrics and dashboards, manage CRM data quality and forecasting, and collaborate cross-functionally to improve lead generation and revenue outcomes.

Sales Operations Revenue Analytics Pipeline Management Conversion Rate Optimization KPI Tracking Sales Forecasting Opportunity Tracking Digital Marketing Customer Outreach Territory Planning Revenue Optimization Process Improvement Operational Efficiency CRM Business Intelligence

Regional Manager, Sales & Marketing

Educational Initiatives Pvt. Ltd.

Sep 2025 - Jul 2026 (10 months)

Led regional sales and marketing strategy and execution for educational products across Maharashtra and Goa. Managed key accounts, drove consultative selling, spearheaded positioning for AI/Digital Transformation/EdTech solutions, and owned the end-to-end sales cycle from lead generation to closure.

Regional Sales Management Marketing Execution Key Account Management Consultative Selling Stakeholder Management Sales Cycle Management Lead Generation Sales Pitching Negotiation Brand and Product Positioning Relationship Management

Brand Development Intern

UltraTech Cement

Apr 2024 - Jun 2024 (2 months)

Led a digital transformation initiative integrating WhatsApp Business to streamline brand communication with dealers, retailers, and employees. Designed chatbot-driven workflows for automated product knowledge updates and created marketing creatives supporting brand and sales campaigns.

Digital Transformation Brand Communications Customer Engagement Brand Campaigns

Education

Degrees, certifications, and relevant coursework

Guru Gobind Singh Indraprastha University

Bachelors of Architecture, Architecture

Grade: 75.5%

Studied architecture with a focus on design, planning, construction, project management, and sustainable development. Built strong analytical, visualization, communication, and project coordination skills through studio work, research, presentations, and collaborative projects.

Symbiosis Institute of Management Studies

MBA, Marketing

2023 - 2025

Grade: 6.68

Activities and societies: Senior Member – Infrastructure Club, SIMS Senior Member – Green Campus, SIMS Senior Member – Crisis Management Team, SIMS Member – Campus Wellness Advisory Committee, SIMS

Completed an MBA in Marketing from Symbiosis Institute of Management Studies, Pune, with specialization in marketing strategy, brand management, digital marketing, consumer behavior, business analytics, and stakeholder management. Developed strong leadership, communication, problem-solving, and cross-functional collaboration skills through industry projects, internships, and campus initiatives.