alka patel
@alkapatel
I build integrated brand campaigns and digital go-to-market strategies that grow demand.
IndiaWhat I'm looking for
At Saurashtra Cement, I lead multi-channel marketing across Meta, LinkedIn, and YouTube for dealers, contractors, and homeowners. My offline and online activation campaigns increased top-of-mind awareness by 50% year over year, while data-backed content strategy grew the social audience by 35%.
I've led digital go-to-market for Hathi Plus Composite Cement and Hathi Tile Adhesive, spanning 360-degree campaigns, influencer partnerships, paid media, content calendars, and stakeholder alignment. I use Google Analytics and campaign KPIs to identify drop-offs, optimise media mix, and strengthen retention.
My MBA in Marketing, product management training, and experience across Tata BigBasket, Incub8, and live event anchoring shape how I connect consumer insight, cross-functional execution, and brand storytelling. I'm focused on building demand and brand equity across FMCG, fashion and retail, entertainment, and personal care.
Experience
Work history, roles, and key accomplishments
Deputy Manager - Marketing
Saurashtra Cement Ltd.
Jun 2024 - Present (2 years 2 months)
Led end-to-end multi-channel marketing strategy across Meta, LinkedIn, and YouTube, increasing TOM by 50% YoY and growing social media audience by 35% YoY. Spearheaded digital go-to-market for Hathi Plus Composite Cement and Hathi Tile Adhesive, including 360-degree campaigns, influencer partnerships, and paid media.
Operations Intern
Tata BigBasket
Apr 2023 - Jun 2023 (2 months)
Improved operational efficiency by 20% by identifying workflow bottlenecks to streamline cross-functional coordination. Strengthened process delivery by collaborating with logistics, warehouse, and tech teams to resolve day-to-day gaps.
Executive Assistant
Dar Enterprises / Incub8
Sep 2021 - Jul 2022 (10 months)
Enabled seamless multi-org operations by managing admin and operational functions across BlockOn Capital and Incub8 for national and international clients.
Anchor- Freelance
Trident Communications
Sep 2020 - Jul 2022 (1 year 10 months)
Delivered polished on-air communication by managing live interactions and audience engagement to ensure professional presentation at high-profile events.
Education
Degrees, certifications, and relevant coursework
BITS School of Management
Master of Business Administration, Product Management
2025 - 2026
Pursuing a program in Product Management with Generative and Agentic AI.
Institute of Management, Nirma University
Master of Business Administration, Marketing
2022 - 2024
Completed an MBA in Marketing from the Institute of Management, Nirma University.
Maharaja Agrasen Institute of Management Studies
Bachelor of Business Administration, Business Administration
2018 - 2021
Earned a Bachelor of Business Administration from Maharaja Agrasen Institute of Management Studies.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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