HARLANO Facundo
@harlanofacundo
I am a global higher education leader driving consultative sales, partnerships and market expansion.
What I'm looking for
I have 20+ years leading international higher education partnerships, consultative sales and market expansion across LATAM and Europe, delivering measurable adoption and revenue growth. I led digital learning adoption to 200K+ students and managed a LATAM portfolio representing 12% of global operations.
As a founder and senior consultant, I design market entry strategies, reduce client costs (up to 35%) and increase engagement (15%+), working closely with C-level university leaders to implement scalable, multilingual learning solutions.
Experience
Work history, roles, and key accomplishments
Owner and Founder
HFF Education & Business Consulting
Jul 2020 - Present (5 years 1 month)
Founded and grew a consultancy delivering market-entry and partnership strategies for higher education and language-learning organizations across LATAM and Europe. Advised on commercial scaling, program design, and institutional alliances to drive sustainable revenue growth.
LatAm Client Relations Executive
Edusoft Ltd.
Jun 2023 - Jun 2025 (2 years)
Managed a LATAM client portfolio that represented ~12% of operations, serving 50,000+ students across 500 schools and driving adoption of TOEFL methodologies. Increased platform engagement 15%, expanded school participation 30%, and reduced client expenses by 35%.
Business Development Executive
Burlington English
Jul 2022 - Mar 2023 (8 months)
Prospected higher-education clients and promoted an English proficiency test, training sales teams and engaging institutions to address language testing needs and increase test adoption. Enhanced sales presentations and client outreach across the region.
Business Development | Americas
Excedo
May 2020 - Dec 2022 (2 years 7 months)
Led market research and cross-functional coordination to develop a cross-cultural communication app integrated with business simulations, managing development and deployment to deliver user-friendly features. Reported directly to the CEO on project progress.
Head - Relationship Management
Laureate International Universities
Aug 2018 - May 2020 (1 year 9 months)
Led C-level and academic relationships to implement and customize digital tools and curricula across Brazil, Chile, and Peru, driving ~200k students (75% enrollment) onto products within two years and improving adoption and learning outcomes.
Senior Manager - Strategic Engagement
Laureate International Universities
Aug 2017 - Jul 2018 (11 months)
Replicated and implemented a structured operating model from Brazil to Mexico, increasing academic efficiency and student product usage while delivering training and support for successful adoption.
Relationship Manager - Global
Laureate International Universities
Apr 2017 - Jul 2017 (3 months)
Revamped and deployed a unified KPI dashboard for 200+ global initiatives, improving visibility and project management across 50+ universities in LatAm, Europe, Australia/NZ, and the US. Enabled proactive decision-making and timely delivery.
Relationship Manager - Brazil
Laureate International Universities
Nov 2013 - Mar 2017 (3 years 4 months)
Managed a portfolio of e-learning products across 12 universities, reaching ~270k students and 7k faculty; drove adoption to ~70% of population through targeted campaigns, training, and stakeholder coordination.
Program Administrator - Brazil
Laureate International Universities
Oct 2012 - Oct 2013 (1 year)
Developed and implemented an international portfolio of digital solutions in Brazil, created business plans to demonstrate profitability, and led faculty development initiatives to spread internationalization across operations.
International Business Analyst
PSR Interactive
May 2009 - Nov 2012 (3 years 6 months)
Conducted international market studies to assess competitiveness and collaborated on training-solution development, while providing translation and localization for international communications and website updates.
International Senior Business Analyst
BM&FBOVESPA
Feb 2011 - Aug 2011 (6 months)
Coordinated international diplomatic visits, cultivated relationships with government and industry leaders, managed event logistics, and delivered presentations to executive MBA groups to promote the Brazilian stock exchange.
Pedagogical Coordinator & Marketing Lead
Condor Spanish Academy
May 2007 - Dec 2010 (3 years 7 months)
Coordinated pedagogy and marketing, teaching Spanish, Portuguese, and English; implemented innovative teaching methods that drove ~20% annual enrollment growth and delivered faculty training for new offerings.
Pedagogical Coordinator
Wise Up
Feb 2002 - Oct 2006 (4 years 8 months)
Led pedagogy and instructor training, developed tailored student content, and drove a 30% year-over-year growth in student enrollment through customized programs and faculty development.
Education
Degrees, certifications, and relevant coursework
Universidade Anhembi Morumbi
Post-graduate Course, International Relations
2019 - 2020
Completed a post-graduate course in International Relations from 2019 to 2020.
University of Technology Sydney
Master of Business Administration, International Marketing
2007 - 2009
Completed a Master of Business Administration focused on International Marketing from 2007 to 2009.
BSP - Business School São Paulo
Executive MBA Module, Entrepreneurship and Innovation
2015 -
Completed an Executive MBA module in Entrepreneurship and Innovation in 2015.
Universidade Regional de Blumenau (FURB)
Bachelor of Tourism and Leisure, Tourism & Leisure
2002 - 2006
Completed a Bachelor of Tourism & Leisure from 2002 to 2006.
Availability
Location
Authorized to work in
Job categories
Skills
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