Hanushya S
@hanushyas
Digital marketing operations lead driving campaign performance and data-driven optimization.
What I'm looking for
I am a digital marketing operations lead with hands-on experience executing and optimizing large-scale online campaigns across publishers and advertisers. I specialize in campaign management, performance analysis, and operational process improvements that drive measurable growth.
I have led operations teams and collaborated closely with sales, design, and client stakeholders to deliver creative testing, A/B experiments, and revenue-focused strategies. My background includes working with major ad platforms and a variety of campaign and analytics tools to troubleshoot, audit, and improve campaign outcomes.
I bring a practical, problem-solving approach to operations and training, having supported onboarding and mentoring for newer staff while implementing data-driven solutions that meet departmental growth goals.
Experience
Work history, roles, and key accomplishments
Team Lead and Operation Specialist
LeadStore Inc
Jan 2023 - Present (2 years 8 months)
Lead end-to-end execution of digital marketing campaigns, optimizing publisher performance and advertiser offers while spearheading the operations team to ensure seamless campaign execution and monitoring.
Production Specialist
Digital Media Solutions
Jan 2021 - Jan 2023 (2 years)
Collaborated with sales and design teams to deliver and audit online marketing campaigns, track revenue and performance, and implement A/B tests and data-driven solutions to meet growth goals.
Production Specialist
Aramis Interactive LLC
Jan 2019 - Jan 2021 (2 years)
Worked with marketing teams to develop sites and grow revenue, communicated client campaign requirements, trained new staff on digital engagement, and monitored aged campaign performance daily.
Education
Degrees, certifications, and relevant coursework
Karpagam College of Engineering
Bachelor of Engineering, Electrical and Electronics Engineering
Grade: 8.2
Completed a Bachelor of Engineering in Electrical and Electronics Engineering with a GPA of 8.2.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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