Open to opportunities

HanNan Samar

@hannansamar

Message

I build cost-efficient paid acquisition campaigns and conversion-focused copy across Meta and Google Ads.

Pakistan

Message

What I'm looking for

I'm looking for a remote performance marketing role where I can own paid acquisition, improve CPA and ROAS, test creative and targeting, and pair media buying with conversion-focused funnel copy for international audiences.

I've managed paid acquisition at Cyper Technologies, owning campaign strategy from media planning and targeting through budget management, funnel performance, and stakeholder reporting.

My work has delivered a $2.08 cost per conversion on a $15,000 Google Ads campaign, generating 46,600 clicks and 10,180 conversions through high-intent keyword selection and Quality Score optimization. I've also lifted Meta engagement by 45%, conversion rates by 20%, and ROI by 40% through stronger video-ad strategy, targeting, and personalized ad experiences.

Alongside media buying, I write direct-response copy for email, landing pages, and ads using AIDA, PAS, QUEST, and SSS frameworks. I research customer objections and unique mechanisms to support acquisition and retention campaigns.

I'm comfortable adapting campaigns for international audiences and collaborating remotely with cross-functional teams.

Experience

Work history, roles, and key accomplishments

Media Buyer (Paid Ads Strategist)

Cyper Technologies

Jan 2021 - May 2025 (4 years 4 months)

Owned paid campaign strategy end-to-end across platforms, including planning, targeting, budget management, and performance reporting. Ran continuous A/B tests and scaled winning campaigns while holding CPA and ROAS targets.

Meta Ads Google Ads Media Buying A B Testing Budget Management performance reporting CPA Optimization ROAS