HanNan Samar

I help DTC and ecommerce brands scale profitably on Meta, Google, TikTok, and Snapchat — without wasting spend on campaigns that don’t convert.

Over the past few years, I’ve managed paid media for ecommerce and product-based brands as a media buyer and performance marketing Executive, running full-funnel campaigns across Meta Ads, Google Ads (PPC), TikTok, YouTube, Snapchat, and Pinterest. I don’t just launch ads. I build the strategy, write the ad copy and landing pages that convert, and optimize toward real revenue, not vanity metrics.

What I bring to your account:

✅— Campaign strategy and structure built for scale, not just spend

✅— Direct-response ad copywriting (I also write sales pages, landing pages, and email funnels — most media buyers can’t)

✅— Constant testing and CPA/ROAS optimization, reported clearly so you always know what’s working I’ve worked with 10+ ecommerce and DTC brands, managing monthly ad budgets from $5,000 to $150,000. Across these accounts, I’ve driven ROAS as high as 5.0x while steadily reducing CPA through continuous testing and optimization.

PAID ADS
META ADS
GOOGLE ADS (PPC)
LINKEDIN ADS
TIKTOK ADS
YOUTUBE ADS
SNAPCHAT ADS
PINTEREST ADS
State of paid media
Maslow's Hammers
➡ Exposure ➡ Triggers ➡ Exploration ➡ Evaluation ➡ Purchase
Triggers are whatever in the catalog moves someone from passive to active buying.
When the customer enters this phase, they expand their consideration set through Exploration, then track it through Evaluation. (Source: thinkwithgoogle,2020)
There is no strategy that works every time; every situation (Never always; Never never)

✅ Sales funnel
✅ Lead generation funnel
✅ Product launch funnel
✅ Email funnel
✅ AC funnel

MY CORE AREAS OF EXPERTISE:
✅Media Planning & Strategy
✅Media Buying
✅Cost-Effective Campaign Management
✅Persuasive Copywriting
✅Versatility in Writing Styles
✅ Break-even Analysis
✅Data-Driven Insights
✅ROI Maximization
✅Ad Placement Optimization
✅Discount Offers
✅Direct Sales Funnel
✅Media Flowchart
✅Free Offer Funnel
✅Projection Analysis
✅Business Growth Model
✅Budget Management
✅Influencer Marketing ROI
✅ROAS Targeting

I specialize in writing engaging and impactful copy for digital marketing
campaigns.

☑️Copywriting:
☑️Website copy
☑️Social Media Ad
☑️Email Marketing
☑️Ad Copy
☑️ Sales letter
☑️ Sales page
☑️ Newsletter
☑️ Landing page
☑️ Scripts
☑️ Descriptions