Saad Yawar

I am a Senior Growth Media Buyer with 5+ years scaling Meta and Google Ads campaigns for U.S.-based clients, focused on driving aggressive ROAS and lowering CAC. I specialize in full-funnel strategies, creative testing, and cross-channel expansion into platforms like TikTok and YouTube.

At Dunzo (U.S. Digital Marketing Agency) I scaled $500k+/month ad spend across 30+ U.S. accounts and developed strategies that increased ROI by 2000%, while launching weekly creative and audience tests that improved qualified leads by 60%.

Previously, I led growth campaigns at Newsfactory and agency roles where I increased qualified leads, reduced CPL by 50%, and expanded accounts into new channels. I consistently deliver clear performance reporting, collaborate closely with creative and analytics teams, and provide actionable strategic recommendations.

I hold a BS in Media Studies and have experience as a Digital Marketing Associate and Coordinator, with a track record of improving ROI, reallocating budgets based on performance data, and growing average account value through strong client relationships.