Open to opportunities

Saad Yawar

@saadyawar

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Senior growth media buyer scaling performance marketing for U.S. clients.

Pakistan

Message

What I'm looking for

I am seeking a performance-focused role where I can scale paid acquisition, lead cross-channel campaigns, work closely with creative and analytics teams, and drive measurable ROAS and CAC improvements.

I am a Senior Growth Media Buyer with 5+ years scaling Meta and Google Ads campaigns for U.S.-based clients, focused on driving aggressive ROAS and lowering CAC. I specialize in full-funnel strategies, creative testing, and cross-channel expansion into platforms like TikTok and YouTube.

At Dunzo (U.S. Digital Marketing Agency) I scaled $500k+/month ad spend across 30+ U.S. accounts and developed strategies that increased ROI by 2000%, while launching weekly creative and audience tests that improved qualified leads by 60%.

Previously, I led growth campaigns at Newsfactory and agency roles where I increased qualified leads, reduced CPL by 50%, and expanded accounts into new channels. I consistently deliver clear performance reporting, collaborate closely with creative and analytics teams, and provide actionable strategic recommendations.

I hold a BS in Media Studies and have experience as a Digital Marketing Associate and Coordinator, with a track record of improving ROI, reallocating budgets based on performance data, and growing average account value through strong client relationships.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Media Buyer

Current

Dunzo

Aug 2023 - Present (2 years 3 months)

Scaled $500k+/month ad spend across 30+ U.S. accounts and developed full-funnel strategies that increased ROI by 2000%, while leading creative testing and performance reporting to meet aggressive ROAS and CAC goals.

Meta Ads Google Ads Creative Testing performance reporting Campaign Scaling

Digital Marketing Manager

Newsfactory

Jun 2022 - Aug 2023 (1 year 2 months)

Oversaw growth campaigns for 15+ accounts, driving a 60% increase in qualified leads and reducing CPL by 50% through creative optimization and expansion into TikTok and YouTube.

Social Media Management Creative Testing TikTok YouTube Lead Generation Content Development Performance Analytics

Digital Marketing Coordinator

Dunya Cables

Jun 2019 - Jul 2022 (3 years 1 month)

Developed data-driven Meta ad strategies that increased inquiries by 15% and aligned campaigns with stakeholder goals through metric tracking and budget reallocation.

Meta Ads Data Strategy Campaign Optimization Performance Tracking Creative Briefing