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@laraibirfan
Performance-driven media buyer and strategist scaling eCommerce brands with data-led campaigns.
I am a results-focused Media Buyer and Performance Strategist with 3+ years of experience scaling eCommerce brands through data-driven campaigns and high-converting ad creatives. I combine analytical insight with direct-response copy to drive measurable growth across competitive markets.
At Devnest, I managed and optimized $100K+ monthly ad spend, led A/B testing strategies, and contributed to 15+ successful product launches, increasing ROAS by 40% QoQ and producing 30+ top-performing creatives. I also served as a copywriter, producing conversion-driven copy for 50+ campaigns and improving CTRs and lead form completions through systematic testing.
I prioritize full-funnel performance, precise pixel tracking, and iterative creative experimentation to lower CAC and maximize conversions. I bring hands-on experience across Meta and Google platforms, Shopify funnel builds, and integrated email and social strategies to deliver scalable results.
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Work history, roles, and key accomplishments
Devnest
Jan 2024 - Present (1 year 10 months)
Scaled ROAS by 40% QoQ by optimizing Meta and Google full-funnel ad strategies and managed $100K+ monthly ad spend through A/B testing to maximize conversions.
Devnest
Jan 2023 - Dec 2023 (11 months)
Wrote conversion-driven ad copy for 50+ campaigns, leading copy tests that improved CTRs 18–25% and frameworks that increased lead form completions by 40%.
Degrees, certifications, and relevant coursework
Diploma in Software Engineering, Software Engineering
2019 - 2019
Completed a Diploma in Software Engineering at Aptech in 2019 focusing on foundational software development skills.
Software and tools used professionally
You can contact Laraib and 90k+ other talented remote workers on Himalayas.
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