Open to opportunities

Laraib Irfan

@laraibirfan

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Performance-driven media buyer and strategist scaling eCommerce brands with data-led campaigns.

Pakistan

Message

What I'm looking for

I seek a performance-focused role where I can scale eCommerce brands using data-driven paid acquisition, creative testing, and full-funnel optimization while owning measurable ROAS improvements.

I am a results-focused Media Buyer and Performance Strategist with 3+ years of experience scaling eCommerce brands through data-driven campaigns and high-converting ad creatives. I combine analytical insight with direct-response copy to drive measurable growth across competitive markets.

At Devnest, I managed and optimized $100K+ monthly ad spend, led A/B testing strategies, and contributed to 15+ successful product launches, increasing ROAS by 40% QoQ and producing 30+ top-performing creatives. I also served as a copywriter, producing conversion-driven copy for 50+ campaigns and improving CTRs and lead form completions through systematic testing.

I prioritize full-funnel performance, precise pixel tracking, and iterative creative experimentation to lower CAC and maximize conversions. I bring hands-on experience across Meta and Google platforms, Shopify funnel builds, and integrated email and social strategies to deliver scalable results.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketer

Current

Devnest

Jan 2024 - Present (1 year 9 months)

Scaled ROAS by 40% QoQ by optimizing Meta and Google full-funnel ad strategies and managed $100K+ monthly ad spend through A/B testing to maximize conversions.

Meta Ads Google Ads A B Testing ROAS Retargeting Creative Testing

Copywriter

Devnest

Jan 2023 - Dec 2023 (11 months)

Wrote conversion-driven ad copy for 50+ campaigns, leading copy tests that improved CTRs 18–25% and frameworks that increased lead form completions by 40%.

Conversion Rate Optimization