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Laraib Irfan

@laraibirfan

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Performance-driven media buyer and strategist scaling eCommerce brands with data-led campaigns.

Pakistan

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What I'm looking for

I seek a performance-focused role where I can scale eCommerce brands using data-driven paid acquisition, creative testing, and full-funnel optimization while owning measurable ROAS improvements.

I am a results-focused Media Buyer and Performance Strategist with 3+ years of experience scaling eCommerce brands through data-driven campaigns and high-converting ad creatives. I combine analytical insight with direct-response copy to drive measurable growth across competitive markets.

At Devnest, I managed and optimized $100K+ monthly ad spend, led A/B testing strategies, and contributed to 15+ successful product launches, increasing ROAS by 40% QoQ and producing 30+ top-performing creatives. I also served as a copywriter, producing conversion-driven copy for 50+ campaigns and improving CTRs and lead form completions through systematic testing.

I prioritize full-funnel performance, precise pixel tracking, and iterative creative experimentation to lower CAC and maximize conversions. I bring hands-on experience across Meta and Google platforms, Shopify funnel builds, and integrated email and social strategies to deliver scalable results.