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Franziska BrandtFB
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Franziska Brandt

@franziskabrandt

I build data-driven commercial organisations that scale regulated B2B payments.

Germany
Message

What I'm looking for

I’m looking for a General Manager or Managing Director mandate in a data-intensive, regulated B2B environment where commercial leadership and product capability work together to unlock growth.

At American Express, I lead Germany’s Large/SME market and serve as General Manager Austria, transforming B2B payment services through integrated, data-driven go-to-market strategies.

Across Central Europe, Germany, Austria, Switzerland, and the UK, I’ve led sales, client management, account development, business excellence, regulatory alignment, and implementation. I’ve managed P&L, led organisations of 50+ professionals, launched payment solutions, renegotiated vendor contracts, and delivered double-digit revenue growth.

I build commercial systems where behavioural analytics, payment trends, CRM intelligence, and product capabilities translate into stronger pipelines, higher win rates, retention, profitability, and predictable growth.

Experience

Work history, roles, and key accomplishments

American Express logoAE
Current

Head of Large/SME Market Germany and General Manager Austria

Jan 2020 - Present (6 years 8 months)

In my role at American Express, I led the transformation of B2B payment services, focusing on integrated go-to-market strategies for both enterprise and SMB segments. By unifying sales teams under a data-driven model, I improved productivity and customer satisfaction. Additionally, I directed Austria's market strategy and P&L, launching innovative payment solutions and optimizing vendor contracts

American Express logoAE

Director of Sales and Business Development Germany/Austria, Large und MID

Jan 2018 - Dec 2019 (1 year 11 months)

Led sales and client management activities for Large and Mid‑Market segments and participated in country‑level leadership teams.
• Expanded regional market presence and accelerated new business acquisition
• Enhanced sales effectiveness through structured coaching and performance routines
• Strengthened client retention and premium product adoption
• Collaborated with product and marketing to refi

American Express logoAE

Director Account Management Central Europe and Head of Business Excellence and

Jan 2016 - Dec 2017 (1 year 11 months)

Led a large cross‑market team across Central Europe with responsibility for growth, regulatory alignment, and operational harmonization.
• Introduced a new Inside Sales model accelerating SMB and mid‑market growth
• Improved operational efficiency through lean transformation and digital enhancements
• Fostered high‑engagement culture through active leadership and communication
• Increased adoption

American Express logoAE

Director, Account Development for Large and Small Business, Corporate Services

Apr 2015 - Dec 2015 (8 months)

In my role at American Express, I led a large team (+50 team) to integrate services across major business units (merchant, B2B, Issuer), significantly enhancing cross-sell opportunities and aligning growth strategies across Germany and Austria. By streamlining processes and implementing unified sales tools, I achieved double-digit year-over-year growth in revenue. Additionally, I renegotiated key

American Express logoAE

Director, Account Development and Head of Business Excellence and Implementation

Nov 2012 - Apr 2015 (2 years 5 months)

In my role at American Express, I directed account development and implementation efforts across Central Europe and the UK. I successfully managed a diverse team to enhance client retention and drive portfolio growth while overseeing compliance, implementation, onboarding, product management and regulatory and transformation projects for GCS Germany. My leadership fostered a culture of excellence

American Express logoAE

Director, Account Development, Global Accounts, responsible for Germany, Switze

Dec 2010 - Oct 2012 (1 year 10 months)

In my role at American Express, I directed Account Development efforts for global accounts in the DACH region. I led a talented team, focusing on contract renegotiations that enhanced client satisfaction and drove revenue growth. Additionally, I crafted strategic plans aimed at expanding our market presence and retaining key clients across Germany, Switzerland, and Austria.

American Express logoAE

Global Account Manager

Jan 2006 - Nov 2010 (4 years 10 months)

Managed global accounts at American Express.

American Express logoAE

Regional Account Manager, Global Business Partnerships

Jan 2004 - Dec 2005 (1 year 11 months)

Managed regional accounts and global business partnerships at American Express.

American Express logoAE

Commercial Account and Business Travel Manager

Jan 2001 - Dec 2003 (2 years 11 months)

Managed commercial accounts and business travel services at American Express.

Education

Degrees, certifications, and relevant coursework

AH

accadis Hochschule Bad Homburg

Bachelor's degree, International Business Administration

1997 - 2000

EE

Ecole Supérieure de Commerce International (ESCI)

Bachelor of Business Administration - BBA, Business Administration and Management, General

1997 - 2000

Tech stack

Software and tools used professionally

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