Open to opportunities

Hanna Fraguada

@hannafraguada

Message

I blend creative direction with data-driven strategy to grow consumer brands.

United States

Message

What I'm looking for

I’m looking for a role where I can unite storytelling and performance—running creative tests, translating performance insights into strategy, and leading cross-functional teams to scale consumer brands with measurable impact (ROAS, efficiency, and renewals).

I help consumer brands grow by blending creative direction with data-driven strategy. As a Senior Creative Strategist, I’ve designed and executed creative testing plans that improved ad efficiency by 20%+ across ecommerce clients, including Skullcandy and Maui Jim.

I partner with senior clients to align brand identity with growth goals—contributing to 75%+ renewal of creative services—and deliver monthly performance insights that shape strategic pivots, driving higher ROAS. I’m bilingual (English & Spanish), mentor junior creatives, and build copy libraries that cut campaign turnaround time by 30% while supporting double-digit seasonal sales lifts.

Experience

Work history, roles, and key accomplishments

Senior Creative Strategist

Common Thread Collective

Apr 2023 - Oct 2025 (2 years 6 months)

Designed and executed creative testing plans that improved ad efficiency by 20%+ across ecommerce clients, including Skullcandy and Maui Jim. Partnered with senior clients to align brand identity with growth goals, contributing to 75%+ renewal of creative services and producing monthly performance insights that supported strategic pivots.

Creative Strategy Creative Testing performance reporting Brand storytelling Project Management Asana Slack

Copywriter

Clinique

Mar 2022 - Apr 2023 (1 year 1 month)

Developed campaign and retail merchandising copy for Sephora, Macy’s, and Ulta, contributing to double-digit seasonal sales lifts. Collaborated with designers and cross-functional teams to deliver creative aligned to brand and retail objectives.

Copywriting Brand Voice Cross Functional Collaboration English

Junior Copywriter

Bareminerals

Oct 2020 - Feb 2022 (1 year 4 months)

Developed visual merchandising and packaging copy across makeup and skincare categories. Partnered with digital and PR teams on social and press release copy, and edited/proofread retail and ecommerce layouts and brand assets.

Visual Merchandising Copy Social Media Copy Digital PR Copy Press Release Writing Proofreading

Content Strategist

Beamly

Jul 2018 - Feb 2020 (1 year 7 months)

Directed creative localization for luxury brands in LatAm markets, developing campaign copy and optimizing assets across Brazil, Argentina, and Mexico. Owned creative strategy for Philosophy’s paid social and digital campaigns and supported TVC and digital production for Rimmel, Sally Hansen, OPI, and Wella.

Content Strategy Paid Social Creative Production