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Morgan Stokley

@morganstokley

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I build growth-driving brand strategies, creative systems, and performance campaigns across e-commerce and B2B.

United States

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What I'm looking for

I'm looking to lead brand strategy, creative direction, and performance-focused campaigns where I can turn customer insights into scalable content systems, stronger brand positioning, and measurable growth.

I've built growth strategies, brand systems, and performance-focused creative for agency, retail, e-commerce, and B2B organizations. Most recently, I supported two direct-to-consumer healthcare brands at Reason Agency, shaping paid-social positioning, testing roadmaps, creator briefs, and campaign concepts.

At Rack Room Shoes, I led brand strategy, content development, and marketplace growth for 14 private-label footwear brands generating $5.5M in annual revenue. I helped grow portfolio revenue at a 24% CAGR over three years, increased conversion rates 2.5x, and expanded social audiences by more than 500%.

I've also served as the sole marketing lead for technical textile brands at Elevate Textiles, building positioning, content systems, visual identity recommendations, and creative across digital, social, trade show, website, and sales channels. I enjoy translating customer insight and business objectives into clear stories, scalable creative standards, and measurable growth.

Experience

Work history, roles, and key accomplishments

Lead Creative Strategist

Reason Agency

Jun 2026 - Jul 2026 (1 month)

Developed creative strategies for two high-growth DTC healthcare brands, improving paid social performance and customer acquisition. Built creative testing roadmaps and identified influencer opportunities.

Creative Strategy Paid Social Messaging Frameworks Creative Testing Influencer Marketing UGC Customer Research Competitive Analysis

Marketing Manager

Elevate Textiles

Jan 2026 - Apr 2026 (3 months)

Served as sole marketing lead for a portfolio of technical textile brands, leading brand positioning, creative direction, and content strategy. Established foundational marketing systems and brand standards.

Brand Strategy Positioning Messaging Frameworks Visual Identity Content Strategy Art Direction Photography Video Production Cross functional Leadership

E-Commerce Brand & Content Manager

Rack Room Shoes

Jan 2022 - Jan 2025 (3 years)

Led brand strategy and content for 14 private-label footwear brands, growing revenue at 24% CAGR and increasing conversion by 2.5x. Directed photo/video productions and expanded social audiences by 500%.