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Katie Wu

@katiewu

Creative strategist with 7+ years of experience

At EllaOla, I own end-to-end creative development across six core product lines supported by $1.25M+ in monthly ad spend. I developed an ad with a $64 CPA against a $125 target, then scaled the concept into top-performing creative across three product lines.

At Odyssey, I led creative strategy across account portfolios representing $1M+ in monthly ad spend. My scripts represented 20% of the agency’s creative vision deck, and I owned client-facing strategy for three top-tier accounts.

At Adly, I oversaw creative development for Path Social as its account grew to $1.8M in monthly spend. I also built and scaled High Social’s TikTok strategy, driving 55% month-over-month revenue growth.

Earlier, I built an in-house creative pipeline at Underlining that doubled creative output and managed a five-person creative team. At Ready Set and TubeScience, I developed and produced performance-focused creative for SaaS and consumer brands.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Strategist

Current

EllaOla

Feb 2026 - Present (7 months)

Owned end-to-end creative development across 6 core product lines supported by $1.25M+ in monthly ad spend. Developed one of the company's most efficient ads, achieving a $64 CPA against a $125 target, and scaled the concept into top-performing creative across 3 product lines.

Creative Strategy Client Ad Spend Management Performance Marketing Concept Development Sourcing Creators Influencers

Senior Creative Strategist

Odyssey

Feb 2025 - Feb 2026 (1 year)

Led creative strategy across multiple account portfolios representing $1M+ in monthly ad spend, setting creative direction and testing priorities. Captured 30–50% of annual ad spend across major creative-only accounts, outperforming client-produced assets.

Creative Strategy Client Management Messaging Strategy Creative Direction Script Writing

Creative Strategy Manager

Adly

Jun 2024 - Dec 2024 (6 months)

Oversaw creative development for Path Social as the account grew to $1.8M in monthly spend. Built and scaled High Social's TikTok strategy, driving 55% month-over-month revenue growth.

Creative Strategy TikTok Strategy Revenue Growth In House Workflow Optimization

Senior Creative Strategist

Underlining

Apr 2023 - Nov 2023 (7 months)

Built an in-house creative pipeline in Notion that doubled creative output. Streamlined QA and feedback systems through structured peer reviews, reducing QC errors to less than 2%.

Creative Strategy Notion QA Processes Team Management Concept Development

Creative Strategist

Ready Set

Mar 2022 - Feb 2023 (11 months)

Oversaw creative for portfolios representing $1.2M+ in monthly media spend, consistently exceeding KPI targets. Pitched data-backed concepts in biweekly strategy sessions, securing the agency's longest-tenured client.

Creative Strategy Data Analysis Client Relations Brief Creation SaaS Marketing