At Keystone Contracting Corp, I manage Google Ads and Meta lead generation for a New York City contracting firm, generating 60 leads monthly at a $50 CPL. I rebuilt call and lead-form conversion tracking in Google Tag Manager so calls could be measured as conversions.
In my freelance work, I manage Google Ads for a five-brand construction services group. The campaigns returned 924 tracked leads at a $68.81 blended cost per lead, and I shifted budget to Performance Max after it achieved a lower blended CPA than Search.
At Turbo Brands Factory, I managed Meta and TikTok spend while holding 6x ROAS, and developed a creative and audience testing framework that cut cost per click by 35%. At Ibrahim's Family Collection, placement and landing page testing helped reduce customer acquisition cost by 28%.
