Muskan Hanif

I build full-funnel paid acquisition campaigns across Meta Ads and Google Ads, with a focus on profitability, ROAS, and lead quality.

At Eman Techcraft, I've structured Meta campaign strategy for an agency launch and launched Google Search and Display campaigns for B2B software solutions in the UK and US.

I've configured GTM, GA4 custom events, and Meta Pixel triggers to capture qualified leads and reduce attribution loss. I also use audience research, keyword intent analysis, and negative keywords to improve CTR and lower CPL.

Through freelance portfolio projects, I've created lead-generation and e-commerce growth frameworks, tested creative hooks and ad copy, and used CPM, CPC, CTR, CPL, CPA, and ROAS reporting to guide scaling decisions.