Looking for a job

Constanza Lackington

@constanzalackington

Message

Advertising professional specializing in digital marketing and campaign management.

Chile

Message

What I'm looking for

I am seeking a dynamic role that allows me to leverage my digital marketing skills while fostering creativity and collaboration within a forward-thinking team.

I am an advertising professional with extensive experience in digital marketing and campaign management. My expertise spans across various platforms, including Meta Ads, Google Ads, and TikTok, where I have successfully developed creative strategies to optimize campaign performance and improve conversion rates. I am passionate about creating visually coherent content that aligns with brand identity, aiming to generate engagement and measurable results.

Throughout my career, I have worked collaboratively with teams, adapting to market trends and business needs. In my recent role as a Digital Marketing Coordinator at Universidad Del Desarrollo, I managed campaigns across multiple platforms, handled advertising budgets, and analyzed metrics using Google Analytics. My previous experiences as a Digital Content Specialist and Social Media Manager have further honed my skills in content creation and brand identity management, allowing me to deliver engaging digital experiences that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Digital Marketing Coordinator

Universidad Del Desarrollo

Sep 2024 - Feb 2025 (5 months)

Coordinated digital marketing campaigns across various platforms including Meta Ads, Google Ads, LinkedIn, X, and TikTok. Managed advertising budgets, created copy and email campaigns, and analyzed performance metrics using Google Analytics. Oversaw CRM and Salesforce management while collaborating with agencies and internal teams.

Meta Ads Google Analytics Google Ads LinkedIn TikTok CRM Salesforce Campaign Management Budget Management Copywriting

Digital Content Specialist

Pritaneo Spa

Dec 2023 - Apr 2024 (4 months)

Responsible for creating engaging content for social media, planning monthly schedules, and editing videos and infographics. Involved in digital campaigns aimed at enhancing conversion and user engagement.

Content Creation Communication Skills Communication Design Thinking Design Strategy Community Engagement Content Marketing Content Strategy

Social Media and Brand Identity Manager

Toptech Service

Mar 2023 - Aug 2023 (5 months)

Managed website design and visual content aligned with brand rebranding. Developed graphic and audiovisual content to reinforce the new brand identity and engaged with the community on social media to promote the brand's new image and values.

Brand Management Brand Awareness Branding Brand Strategy Brand Marketing Brand Design Brand Communications Brand Brand Identity Brand Writing Marketing Web Web Design Social Media Marketing Social Media Strategy Social Media Social Work Social Analytics Social Media Management

Marketing and Design Intern

Falabella Financiero (Fpay)

Dec 2022 - Feb 2023 (2 months)

Created graphic and audiovisual content for digital marketing campaigns, adapting advertising pieces for various formats including social media, websites, and email marketing. Participated in meetings with external agencies for content development.

Strategy and Creative Production

Agencia Creavita

Sep 2021 - Nov 2022 (1 year 2 months)

Developed digital content for advertising campaigns and social media, ensuring brand consistency. Coordinated with designers to create engaging digital experiences that connect with users.

Digital Content Creation Advertising Campaigns Social Media Management Brand Consistency User Engagement Coordination Creative Strategy Digital Marketing

Education

Degrees, certifications, and relevant coursework

Universidad Del Desarrollo

Bachelor’s Degree, Advertising

2018 - 2024

Pursuing a Bachelor's Degree in Advertising with a major in Persuasive Communication, focusing on strategies to effectively influence and engage audiences.