I translate brand strategy into visual storytelling and consistent experiences across digital, print, video, events, and physical spaces. My work combines hands-on creative execution with strategic communications, from concept through production and post-production.
At VERACIO, I managed global brand and content strategy, adapting visual identity and communications for LATAM while leading external communications, PR, agencies, releases, email, and social media campaigns. From 2024–2026, these efforts generated USD $206,615 in earned media and 14.2M global impressions.
Previously, I led social content for Maersk across Chile, Peru, Ecuador, and Bolivia, and managed graphic communications and visual identity projects for IKEA across Chile, Colombia, and Peru. At IKEA, I designed and implemented graphic communications for its first South American store and headquarters.
My background also includes freelance multimedia production for advertising, corporate communications, marketing, and e-learning, as well as graphic animation for advertising, social media, and film at Garage Visual Effects. I work in English and Spanish and bring experience across Adobe creative tools, video, design, and emerging generative AI workflows.
